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Monday, 23 March 2020 11:44

Blinker rolls out new partnership with Syd Car Solutions

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Australian car subscription software provider Blinker has announced a new partnership with Sydney-based dealer group Syd Car Solutions.

A subsidiary of the dealer group Col Crawford Lifestyle Cars, Syd Car Solutions is the most recent dealer group to join the subscription platform, which offers customers an alternative to car ownership.

The partnership will see Syd Car Solutions offering the Blinker car subscription solution directly to consumers through its website, as well as making the service available across the company’s dealership showrooms.

Under the deal, customers will also be able to subscribe to cars directly from the Syd Car Solutions website, with major brands including BMW, Honda, Hyundai, Suzuki, Renault, Kia and MG.

“As a business, we aim to be at the cusp of industry innovations and our partnership with Blinker.com.au is just another example of this,” said Harrison Crawford at Col Crawfords.

“We’re already seeing car subscriptions gaining popularity both in Australia and around the world, and expect the subscription market to rapidly become a significant part of the automotive industry moving forward.

“The car market is currently experiencing a disruptive period, we see car subscription as an opportunity to innovate and cater to shifting consumer demands, helping the industry to thrive into the future."

Blinker claims one of the widest selections of electric and hybrid vehicles of any dealer group in Australia, which managing director Michael Higgins says is a strong growth area for the subscription service.

“The rise of electric vehicles has been evident around the world over the past 12 months - in Australia alone we’ve seen sales almost double year on year and over half of all new car sales around the globe are set to be fully electric by 2030. We’re also expecting electric cars to grow to become the most in-demand vehicle category for subscription, so it’s exciting to collaborate with a business that is looking ahead and gearing up for the age of electric mobility,” Higgins said.

“Col Crawford Lifestyle Cars has been operating over 52 years, and has built a reputation for being a highly distinguished business and respected voice in the Australian automotive industry. With its dealerships catering to a premium consumer market, this partnership will provide a flexible solution for the growing number of customers who prefer not to own a car.”

The partnership with Syd Car Solutions is the latest in a series of new deals for Blinker, including a deal with Victoria-based Berwick Motor Group, and partnerships with industry giants Titan DMS and Dealer Solutions.


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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