Thursday, 12 September 2019 10:05

BlackBerry, DENSO collaborate on digital cockpit system for Japan’s Subaru

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BlackBerry, DENSO collaborate on digital cockpit system for Japan’s Subaru Image IndypendenZ, FreeDigitalPhotos.net

BlackBerry and global automotive components manufacturer DENSO have announced the first integrated HMI (Human Machine Interface) digital cockpit system with BlackBerry QNX technology has shipped in the first vehicles by Japanese automotive manufacturer, Subaru.

The technology, named DENSO ‘Harmony Core will be available first in the United States from Autumn 2019 in the all-new 2020 SUBARU Legacy and Outback US models.

Co-developed by BlackBerry and DENSO, in collaboration with Subaru, the digital cockpit solution uses BlackBerry QNX Hypervisor (virtualisation) technology to enable integrated control of in-vehicle HMI systems.

Today, vehicles are equipped with multiple HMI systems, which require several device-specific operating systems to work in unison and, because the operating systems are independently controlled by multiple microcontrollers, it has not been possible to unite and coordinate them to display content and sound in a uniform way.

BlackBerry says its QNX Hypervisor technology enables the independence of several operating systems with different characteristics and controls the integration with one microcomputer.

“Software is the driving force in next-generation automotive design," John Wall, SVP and general manager of BlackBerry QNX said.

“As cars become more data-driven and automated, they demand functional, secure and trusted in-vehicle software. A leader in automotive technology, BlackBerry is excited to bring one of the world’s first integrated digital cockpit platforms to market with DENSO in SUBARU’s latest vehicles, helping manufacturers to take advantage of a significant industry trend – the exploding demand for a safe, seamless, digital in-car experience.”

Blackberry cites Data Bridge Market Research that the global automotive digital cockpit market is expected to have an estimated value of US$41.15 billion by 2026, with a CAGR of 13.67% between 2019-2026 – and that growth in the Advanced Driver Assistance Systems (ADAS) market and increasing demand for electric vehicles is the major factor for the growth of the market.

“We are very pleased to launch one of the first integrated HMI platforms in the world with BlackBerry and SUBARU” said Atsushi Hayashida, Director, Head of Cockpit Systems Business Unit of DENSO.

“With the rapid development of technology for self-driving and electric vehicles, the value of cars is about to change significantly. By collaborating with other companies and research institutes, refining the technology and accelerating product and service delivery to help manufacturers deliver next generation vehicles, DENSO is creating new value for the global Smart Mobility society.”

“SUBARU is synonymous with innovation, quality and building trusted vehicles that customers can rely on,” said Tatsuya Okuno, Vice President and Chief General Manager of Engineering DIV.1 of SUBARU Corporation, SUBARU.

“Together with DENSO and BlackBerry, we are excited to introduce the integrated HMI cockpit systems in the all-new 2020 SUBARU Legacy and Outback (U.S. model). This is a world-first in new automotive digital experiences that seamlessly combines the cluster, head unit, infotainment system, and entertainment screens with the class-leading safety SUBARU is known for.”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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