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Friday, 24 April 2020 12:07

BankVic appoints VERSA for digital transformation Featured


BankVic has appointed digital experience agency Versa to transform the bank’s fragmented user experience into a “member-centric” digital experience.

The bank says the scope of work includes a broad range of deliverables, including research and strategy, data and analytics, user research, stakeholder engagement, SEO strategy, CX strategy, UX and UI design, solution and technical design, development, architecture setup and hosting, and ongoing support and continuous improvement.

The two companies say the appointment followed an extensive, competitive pitch process that demonstrated VERSA’s “proven ability to meet the digital transformation and digital experience needs of the member-owned bank, which serves police, health, emergency and public services communities”.

The deal will see VERSA, in collaboration with BankVic, designing and developing a cohesive platform that offers a “unified customer journey from discovery, through to purchase, and ongoing member banking needs”.

“The platform’s clean, modern design will include conversion-optimised landing pages and incorporate features that encourage users to learn more about and apply for products such as loans online. The robust, scalable solution will integrate seamlessly with other BankVic systems for the ongoing evolution of the BankVic member experience,” VERSA said.

“Our digital transformation journey focuses on creating member-centric digital experiences. We are equally thrilled to be working with VERSA, who not only brings strong technical expertise to this strategic project but also has deep insight into the needs and expectations of first responders,” said Deirdre Boyle, Chief Product & Marketing Officer, BankVic.

“With a robust CMS enabling streamlined content and digital campaign management, supported by powerful optimisation and site analytics, our business will be truly data and insight-led.”

Kath Blackham, VERSA CEO said: “We’re thrilled to be working with BankVic on such a transformative project – one that recognises the importance and value of putting the customer experience at the centre of a services ecosystem”.

“The future-proofed digital platform we are building using the latest and emerging technologies will put BankVic in an optimum position for the customer experience long-game.”

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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