Wednesday, 14 August 2019 11:49

Bango, Spotify partner to drive global market push

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Bango, Spotify partner to drive global market push Image IndypendenZ, FreeDigitalPhotos.net

Mobile commerce company Bango and audio streaming subscription services vendor Spotify are partnering in a deal to deliver streaming services to a worldwide market.

According to Bango, the partnership with Spotify will allow millions more fans to enjoy their favorite artists by selecting a Spotify subscription bundled with their mobile plan, or as a bolt-on.

“Bango resale technology delivers a single, powerful solution that will enable Spotify to reach new customers, and ensures active customers enjoy seamless access to their services.

"In addition, Bango data insights supports with targeting specific customers with new offers to generate higher customer adoption,” says Bango.

“Bango is delighted that Spotify, the global leader in audio streaming subscription services, is now benefiting from intelligent Bango Resale technology to attract new customers,” says Bango CEO Ray Anderson.

“Bango is excited to support its goal to unlock the potential of human creativity by reaching out to more customers across the world.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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