Micron Technology is one of the world's leading providers of advanced semiconductor solutions as a manufacturer of a full range of DRAM, NAND and NOR flash memory. Its brands include Crucial DRAM and SSD for commercial and home use and Ballistix DRAM for the professional gaming and overclockers market. Avnet is a global distributor known for taking a solutions specialist approach.
Richard Clarke, national sales manager for Micron, said, “Avnet’s business model allows them to cater to rapidly changing market trends, providing customers with an in-depth understanding of technology and fast order fulfillment. Avnet is aligned with our business strategy and an ideal partner to take Crucial and Ballistix SSD and DRAM products to the market.”
“We look forward to representing Crucial and Ballistix products in Australia,” said Mohit Jain, vice-president, Avnet Global Computing Components, Asia Pacific. “Avnet Australia has two specific areas of business expertise: our components business and our IT business, which specifically focuses on the top 200 IT resellers and integrators in Australia. The latter division only manages tier one storage brands, therefore deploys a very knowledgeable team to promote and ensure the continued and future success of Crucial and Ballistix products in Australia.”