Sunday, 29 September 2019 04:33

Animoca secures exclusive blockchain games agreement on MotoGP with Dorna Sports Featured


Australian-listed blockchain and AI focused mobile games developer Animoca Brands has secured an exclusive global licensing agreement with Dorna Sports - owners and managers of the MotoGP - to develop a 'manager' style blockchain game which will use digital collectibles to drive fan engagement and uptake.

The announcement comes as Animoca (ASX:AB1) completed a strategic capital raise to fund game development, led by AB1 chairman Yat Siu and the founding chairman of Goldman Sachs AP Moses Tang.

According to Animoca, the agreement consolidates its position as a “leader in introducing blockchain to major sports brands”, now with blockchain game development opportunities with Formula 1, Bayern Munich, Bundesliga and Major League Baseball.

Animoca lists key points of the agreement as:

  • Three year global licensing agreement secured with Dorna Sports, owners and managers of the MotoGP
  • MotoGP is the oldest motorsports championship in the world and is watched by over 400m viewers internationally annually
  • AB1 to develop a 'manager style' game which will utilise digital collectible based on all MotoGP intellectual property
  • Game to be launched upon commencement of the MotoGP 2020 racing series
  • Adds to AB1's licensing agreements with major sporting organisations which includes Formula 1, Bayern Munich, Bundesliga and Major League Baseball
  • Strategic capital raise of $1m completed at premium price of $0.20 per share - cornerstoned by AB1 Chairman Yat Siu and the founding Chairman of Goldman Sachs AP Moses Tang.

Yat Siu, co-founder and chairman of Animoca Brands, said: “We are honoured to work with MotoGP, the undisputed leader among motorcycle racing brands, and we look forward to bringing to blockchain the excitement and thrill of the world’s most popular motorcycle races.

“With both MotoGP and Formula 1 as partners, Animoca Brands has established a solid foothold in two- and four-wheeled motorsports.” Pau Serracanta, managing director at Dorna Sports, said:

“I’m delighted to announce this agreement and to continue evolving our involvement in blockchain technology.

“The digital world is one of opportunity and I’m proud to see MotoGP further cemented as a forward-thinking and innovative brand, at the same time as giving fans another way to engage with our sport and get the most from their passion for Grand Prix motorcycle racing.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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