Tuesday, 28 June 2016 12:22

ALE, McLaren Technologies combine on Accor hotel deployment


The AccorHotels Group has deployed an integrated cloud-based collaboration solution from Alcatel-Lucent Enterprise (ALE) and McLaren Technologies in its new Pullman Sydney Airport hotel.

The solution is an integration between ALE’s cloud solution and McLaren Technologies’ cloud-based management service for voice – jazz.

The two companies say that by deploying the solution via the cloud, AccorHotels is able to leverage advanced communication to improve guest services and reduce its upfront costs by distributing the investment over a number of years.

ALE and McLaren also say the rollout at Pullman Sydney Airport is the seventh deployment of the "innovative" cloud-based solution in Australia and New Zealand, and Accor’s decision to continue to roll out the solution in its newest location follows successful projects in Adelaide, Mackay, Newcastle, Brisbane and the soon-to-open Sofitel Wellington, New Zealand.

The deployment of Alcatel-Lucent OpenTouch Enterprise Cloud  (OTEC) platform is managed by UXC Connect, and Mclaren technologies integrated the hardware into the hotel property management system (PMS).

ALE and McLaren say that by integrating the PABX component of OTEC into the PMS, the hotel properties can separate the communication spending to bill for telephone calls, provide voicemail, as well as set auto wake-up calls and any other features that might be necessary in a hotel context.

“Our movement towards a cloud-based telecommunications system is quite innovative for the hotel industry here in Australia and it’s something we see as a true competitive advantage,” said Daniel Marden, director IT business systems, AccorHotels Group, Australia.

“As the hotel industry faces technology disruption and stiffer competition than ever before, it’s important that we too are embracing the power of technology.”

Matthew White, chief executive, McLaren Technologies, said that “although the technology in each of the AccorHotels sites is innovative in itself, what is truly groundbreaking is the commercial model upon which the solution is built. It’s a progressive business model that charges on a consumption basis per occupied room per night”.

“The feedback we are getting from the customer is that the financial model aligns neatly with their business model – which can be seasonal and unpredictable. By aligning the billing to the seasonal nature of the hospitality industry, we are providing AccorHotels with a competitive advantage.”

And, ALE’s Steve Saunders, cloud director for the APAC region, said the Accor project represented a wider push towards the cloud across the entire Australia-Pacific Region.

“AccorHotels’ sustained investment in cloud based telephony is clearly paying dividends. Given that the model is based on shared risk and shared reward with our customers and partners, it also fosters a work relationship that is based on achieving more together and collaborating as a team.

“In an increasingly competitive hospitality industry, it’s this shared risk and reward model which will help hotels continue to grow into the future.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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