Friday, 14 September 2018 10:43

Ooyala teams with ODMedia on video content delivery for global market

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Ooyala teams with ODMedia on video content delivery for global market Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Telstra-owned video software and services company Ooyala is collaborating with Netherlands-based ODMedia Group to integrate the group’s video localisation and delivery capabilities with Ooyala’s video production, management, distribution and monetisation services.

The US-based Ooyala claims the partnership is a major step in helping content owners reach global audiences and markets realising new revenues more quickly.

“The combination of Ooyala’s Flex Media Platform and ODMedia Group’s established position as preferred delivery partner with most global platforms, including the likes of Netflix, Google Play, iTunes and YouTube, will enable broadcasters and content owners to deliver content to any platform, any time, in any format, cost effectively,” Ooyala notes.

“Increasingly, content owners and distributors are targeting global audiences, but there are significant costs involved in ensuring the right format requirements are met,” said Ooyala chief executive Jonathan Huberman.

“Through this new partnership, we’re able to provide a best-of-breed solution for delivering content to today’s top platforms, everywhere in the world. This means getting content to market faster, and at a lower cost – unlocking opportunities for content owners in every region.”

Ooyala says the partnership with ODMedia will address scale and complexity in producing different local versions of content by streamlining the processes for content companies seeking to deliver local experiences across traditional and new media platforms.

“Delivering video to a global audience is often easier said than done. It can add a lot of manual processes, time and costs to a project,” said Sjef Pijnenburg of the ODMedia Group.

“Partnering with Ooyala — and leveraging their expertise — has significantly added to our capabilities, allowing us to better serve the demands of media companies seeking to grow and improve their operations.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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