The US-based Ooyala claims the partnership is a major step in helping content owners reach global audiences and markets realising new revenues more quickly.
“The combination of Ooyala’s Flex Media Platform and ODMedia Group’s established position as preferred delivery partner with most global platforms, including the likes of Netflix, Google Play, iTunes and YouTube, will enable broadcasters and content owners to deliver content to any platform, any time, in any format, cost effectively,” Ooyala notes.
“Increasingly, content owners and distributors are targeting global audiences, but there are significant costs involved in ensuring the right format requirements are met,” said Ooyala chief executive Jonathan Huberman.
Ooyala says the partnership with ODMedia will address scale and complexity in producing different local versions of content by streamlining the processes for content companies seeking to deliver local experiences across traditional and new media platforms.
“Delivering video to a global audience is often easier said than done. It can add a lot of manual processes, time and costs to a project,” said Sjef Pijnenburg of the ODMedia Group.
“Partnering with Ooyala — and leveraging their expertise — has significantly added to our capabilities, allowing us to better serve the demands of media companies seeking to grow and improve their operations.”