Home Deals Dragontail AI cameras check pizza quality for Domino's

Dragontail AI cameras check pizza quality for Domino's

The Domino’s Pizza group is implementing an artificial intelligence camera system from Dragontail Systems which will be deployed to check pizzas for quality before they are handed to customers.

Under the agreement, the Dragontail AI QT camera system will be deployed as the ‘Pizza Checker’ in Domino's 2000 stores across seven countries.

The Australian-listed Dominos (ASX:DMP) will implement the technology in all stores in Australia from next year, and will also look to roll out Dragontail Systems’ technology in markets outside Australia in which it operates.

Domino's has the exclusive global rights to install the technology under a 12-month agreement, with the ability to extend this exclusivity in other markets.

Dragontail Systems’ proprietary artificial intelligence QT camera system’s sensor is designed to give customers more visibility over their order and instantly checks the quality of every pizza made.

The new cut bench quality camera unit is an electronic eye that sits above the cut bench and photographs pizzas for quality control. It identifies pizza type, toppings, topping distribution, crust type and temperature, and reports back in three seconds.

The technology also provides customers with an image of their pizza on the cut bench, which will appear in real time on the Domino’s Pizza Tracker page of the customer’s order. As part of this process, they are notified if their pizza has passed or failed the quality testing.

Dragontail Systems chief executive Ido Levanon said: “We are excited to have Domino’s Pizza Enterprises on board. As the largest pizza chain in Australia, and with operations in seven countries, Domino’s Pizza Enterprises is committed to ensuring quality remains high during extremely busy periods and the incorporation of Dragontail Systems’ artificial intelligence [AI] QT camera system will assist in this journey.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).