Wednesday, 05 July 2017 10:43

Virgin Mobile contracts Datarati to deliver CRM

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Virgin Mobile has contracted digital transformation company Datarati to implement and manage its marketing automation and CRM business.

The win follows global tour operator Nexus Holidays’ appointment of Datarati to manage their customer journeys.

Under the contract, in addition to implementing Virgin Mobile’s marketing and CRM platforms, Datarati will provide ongoing campaign management across all stages of the telco’s customer lifecycles including on-boarding, engagement, retention and requisition of lapsed customers.

Bridie Smith, associate director of customer marketing and insights at Virgin Mobile, said: “We were impressed with Datarati’s approach to our brief and their vision for delivering on our customer first strategy. We are very much looking forward to developing a long-term relationship with a team of digital and data-driven marketers to lead in marketing automation and CRM.”

Jarther Taylor of Datarati said: “Our goal is to put the Virgin Mobile customer at the centre of everything we do and we’re really looking forward leading their digital and data transformation program to deliver on that goal.”

Under the contract with China-based Nexus Holidays — a global tour operator with 15 offices worldwide — together with Datarati, Nexus will roll out a series of programs aimed at helping their clients better plan, purchase and experience their international travel.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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