Home Deals Teachers Mutual Bank deploys multiple Qlik solutions
Teachers Mutual Bank deploys multiple Qlik solutions Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Australian mutual bank, Teachers Mutual Bank, has deployed solutions from global analytics provider Qlik to analyse customer data from several disparate sources to improve its marketing campaigns and business performance.

The bank has deployed Qlik View, Sense and NPrinting to help transform internal processes, significantly improving reporting times and integrating new external data sources for more targeted marketing campaigns.

TMB says marketing and financial reports that once took 16 days to produce are now produced in a few minutes, and as a result of the Qlik implementation, data accuracy has improved by 30%, reducing IT support costs.

Dave Chapman, chief information officer at Teachers Mutual Bank, said, “Qlik enables us to piece together insights derived from all our data sets far more efficiently so that we understand our customers and their behaviour better”.

“We have streamlined the view of our business processes in our analytics and reporting, reduced administrative time and increased workflow efficiency. This has allowed us to leverage the insights we’ve uncovered from using Qlik to market ourselves more effectively to our customers.”

Teachers Mutual Bank lists more than $5.5 billion in assets and more than 177,000 members, primarily employed by the Australian education sector.

The company generates significant amounts of data that requires a robust and sophisticated solution to satisfy its current and future analysis needs.

Paul Van Siclen, Qlik market development director, financial services, says Qlik provides financial institutions with the ability and agility to derive actionable insights that drive better outcomes for their customers.

“Our work with Teachers Mutual Bank is a great example of how the strategic use of visual analytics can lead to better customer satisfaction and a streamlined operational approach to become a more efficient and profitable financial organisation.

“Data is a powerful ingredient for financial organisations and we are delighted that Teachers Mutual Bank is able to see their whole story in their data to serve their customers better in the future.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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