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SkyBus offers travellers self-service ticketing with NCR solution Featured

SkyBus, operators of Melbourne’s express CBD to airport transport service, has rolled out self-serve ticketing on its Melbourne routes using omni-channel solutions from global transactions technology provider NCR.

The digital rollout of self-service ticketing has enabled SkyBus to offer omni-channel and round-the-clock ticketing to its 3.5 million annual customers travelling on any of its three Melbourne Airport routes: CBD Express, St Kilda Express and the Frankston service.

According to NCR, since installing the NCR Self-Serve 90 kiosk, the "at stop" purchasing option has proved successful, with SkyBus seeing significant uptake, with more than 70,000 tickets purchased in the first six months.

SkyBus co-chief executive Michael Sewards says deployment of the NCR solution was a crucial part of the company’s expansion plans to be able to offer an omni-channel ticketing solution, “enabling customers easy and simple access to tickets whilst offering a consistent and streamlined service”.

“It was vitally important that we chose a solution that was proven in the travel sector and robust with exceptional reliability. We found this in NCR. The NCR Self-Serve 90 offered exactly what we were looking for, from streamlined, sleek units with all-in-one capability to industry-leading technology. We’re delighted with how the project has gone so far,” Sewards said.

Sewards said SkyBus is steadily expanding in Melbourne, with new services to St Kilda and Frankston launched in the past five months. Its express CBD to Melbourne Airport service operates 24/7, with departures leaving Southern Cross Station every five minutes during peak periods.  

Dennis Davidson, general manager, NCR Travel and Entertainment, said: “Travel providers are looking for more ways to modernise their customer experience by transforming physical and digital channels.

“Our self-service ticketing solutions seamlessly integrate physical and digital channels, giving SkyBus more ways to interact and deliver a better experience to their fast growing customer base.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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