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Lacoste selects Manhattan Associates solution to drive growth Featured

Global fashion brand Lacoste has selected an Enterprise Order Management solution from Supply Chain provider Manhattan Associates for its omni-channel retail operations and to facilitate continued worldwide growth.

Lacoste will initially deploy Enterprise Order Management in the US and plans to expand the deployment globally to support the company’s omni-channel retail operations throughout Europe and Asia.

Lacoste US CEO Francis Pierrel said that with Manhattan’s technology, Lacoste will be able to deliver a consistent brand and unified shopping experience to its customers.

The technology will provide Lacoste Customer Service Representatives – initially in the Call Centre – with a single view of customer transactions and network wide inventory, whilst giving shoppers control of when, where and how they receive goods.

“Manhattan’s depth of experience and capabilities in omni-channel fashion retailing made this an easy decision.

“Manhattan’s success with large and innovative omni-channel retailers, across multiple geographies, was critical in our selection process. Its Enterprise Order Management solution will become the heartbeat of our omni-channel operation and will drive conversions across every point of commerce and improve customer lifetime value.

“As we build out our omni-channel capability, our Customer Service Representatives (CSRs) – in call centres and stores – will be able to view and service customer orders across all selling channels. CSRs will swiftly search using any piece of customer or order information, service inquiries across all touch points and fulfill the order with stock from any channel—delivering a great customer experience and building brand loyalty.”

Manhattan Associates President and CEO, Eddie Capel, said “Enterprise Order Management has fast become essential to the selling infrastructures of the world’s most innovative omni-channel retailers. We’re delighted to add Lacoste to our fast-growing list of Enterprise Order Management customers and look forward to supporting the Lacoste team on this key phase of its omni-channel development program.”

Capel said Manhattan’s Enterprise Order Management solution intelligently sources inventory across a retailer’s network of distribution centers, suppliers and stores and makes it available to sell through any channel.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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