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Wednesday, 12 December 2018 09:24

Network 10 in tie-up to start data-driven ad campaign

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Network 10 in tie-up to start data-driven ad campaign Pixabay

Television company Network 10 - the parent company of Channel 10 - has tied up with data technology agency Venntifact in its bid to begin a data-driven advertising solution in 2019.

A statement from Venntifact said the partnership came in the wake of Network 10's tie-up with real-time customer data solutions provider Tealium.

Venntifact develops data strategies to help build business teams and processes that can aid in driving advertising. It will provide technical input to Network 10's drive.

Network 10’s general manager of data, insights and analytics, Gareth Tomlin, said: “Network 10 is rich in audience data - from our broadcast viewers to our digital visitors, our video users to our marketing and social audiences.

"There is huge potential for us to build valuable insights and strategies that create effective experiences for advertisers and audiences. We’ve made a great start with building our data team and our partnership with Venntifact puts us in a fantastic position to accelerate our data proposition and capability and be ready to go from the first quarter of 2019.”

Venntifact’s director of technology, Joey Nguyen, said: “As the media landscape consolidates, it is critical to utilise data intelligently and deliver effective advertising to audiences in ways that do not impact the viewer experience.

"Network 10 has an incredibly engaged audience, rich sets of data, and will now have market-leading technology and data infrastructure. We’re excited to work with them to deliver targeted solutions for advertisers and personalised experiences for viewers.”

Network 10’s chief sales officer Rod Prosser said: “We have big ambitions to be industry leaders in data-driven advertising solutions. We have the audience scale and now, with the support of Venntifact, we can build the capabilities to bring the precision.

"We’re serious about data and we will continue to partner with experts in the field to help us reach new heights.”

In 2017, Network 10 was acquired by US broadcaster CBS. Venntifact counts accounting software firm Xero and Virgin Australia among its clients.

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.