Featured IT News

Competition in NBN wholesale market growing, says ACCC

15 November 2019 in Telecoms & NBN

Competition by wholesale access seekers to connect to the National Broadband Network is heating up, with at least nine wholesalers…

Massive growth predicted for autonomous vehicle market

15 November 2019 in Market

Worldwide net additions of vehicles equipped with hardware that could enable autonomous driving without human supervision will reach 745,705 units…

NBN migrations help lift Optus to profit, but mobile revenues fall

15 November 2019 in Telecoms & NBN

Optus pulled in revenue of $2,207 million for the three months to the end of September to deliver an increase…

Parliament hack: MPs proved to be weakest link, says Senate chief

15 November 2019 in Security

Some members of Parliament proved to be the worst enemies of their own network when they opened the door to…

Tech industry deals rise to hit $1.5 billion in value

14 November 2019 in Deals

Australia’s technology industry saw a rise of 30% in overall deal activity during the third quarter of 2019, when compared…

Australia’s real unemployment, under-employment over 2.3 million: report

14 November 2019 in Market

Nearly 1.1 million Australians - or 7.8% of the workforce - were unemployed in October and to compound the bad…

Jobs advertising declines, but salaries increase for Australians

14 November 2019 in Recruitment

The number of jobs advertised across Australia in the 12-months to the end of October declined by 7.8%, but in…

Pawsey Supercomputing Centre looks to buy new wares

14 November 2019 in Data

The Pawsey Supercomputing Centre has invited tenders for a new system to replace its existing Magnus and Galaxy supercomputers. Worth…

Protests against ICE deal mar opening of GitHub conference

14 November 2019 in Strategy

GitHub's deal with the US Immigration and Customs Enforcement has come back to embarrass it at the wrong time, with…

Apple introduces 16 inch MacBook Pro

14 November 2019 in Hardware

Global hardware and software maker - and one of the world’s most valuable companies - Apple, today announced its brand…

ARENA to map out role of bioenergy in Australia’s energy transition

14 November 2019 in Energy

The Australian Renewable Energy Agency (ARENA) is developing a roadmap to identify the role that the bioenergy sector can play…

Payright launches ‘buy now pay later’ services in New Zealand market

14 November 2019 in Strategy

Australian fintech and payment plan provider Payright has launched into the New Zealand market, in its first international venture.

Missed NBN appointments costing Australians $15 million a year in ‘lost time’: ACCAN

13 November 2019 in Telecoms & NBN

Missed NBN appointments are costing Australians over $15 million per year in lost time, according to a report from the…

Equinix opens eighth Sydney data centre

13 November 2019 in Data Centres

Data centre operator Equinix continues its Australian expansion with the opening of its eighth International Business Exchange (IBX) data centre…

Telstra partners with Inseego to launch new locator tag

13 November 2019 in Market

Telstra has announced the latest addition to its locator product range, launching a new tag developed in partnership with 5G…

Online delivery eating the lunch of restaurants and cafes

13 November 2019 in Entertainment

Hands up those of us who enjoy eating out at restaurants and having a night out at the movies. Both…

Macquarie Telecom inks deal with Open Minds

13 November 2019 in Health

Macquarie Telecom has signed a deal to provide mental health and disability support services provider Open Minds with critical mobile,…

Aust firm offering ransomware 'recovery' at second domain as well

13 November 2019 in Security

Australian firm Fast Data Recovery, which has been claiming to be able to decrypt files encrypted by the Windows Dharma…

Breaking IT News

Sydney's City Tattersalls Club gets green light on Stage 1 DA

15 November 2019 in Development

Sydney is to get another shiny new tower with a Stage 1 DA Approval achieved by City Tattersalls Club, one…

ExtraHop - an introduction

15 November 2019 in Security

ExtraHop provides enhanced investigative powers to users of the Splunk platform in order to interrogate possible threats in both on-prem…

GitHub sells its soul and ethics for US$200,000

15 November 2019 in Open Sauce

GitHub officials have kept silent in public about the protests staged at the venue of the company's annual user conference…

NASA expert to keynote at StartCon 2019: woman and man in moonshot plan

15 November 2019 in Space

Dr Christyl Johnson of NASA will unveil plans to connect with the global community to put the first woman and…

Xero adding to integration options

15 November 2019 in Accounting Software

Cloud accounting provider Xero has announced that work is underway on improved integrations with popular applications.

DDLS launches cyber security course for non-ICT students

15 November 2019 in Education

Australian corporate ICT and cybersecurity training provider DDLS has introduced a course in cyber security that it claims will take…

Ericsson chosen by MTN South Africa as 5G network ‘modernisation’ vendor

15 November 2019 in Business Telecommunications

Swedish telecommunications equipment maker Ericsson has been selected by MTN South Africa as a 5G network modernisation vendor to supply…

Shopping securely: Cyber security tips for in-app checkout & mobile payments

14 November 2019 in Security

SPONSORED NEWS. In-app mobile checkouts are a smart, convenient way to pay on the go - but what cybersecurity risks…

GitHub Actions now available for all, mobile app coming, and more

14 November 2019 in Open Source

Global open-source software lifecycle platform, GitHub, commenced its annual conference with a raft of announcements aimed at improving developer’s daily…

Want to make the world a better place? Fund open source developers.

14 November 2019 in The Linux Distillery

Open-source software is used in some way by organisations worldwide - and not only commercial enterprise but healthcare, charities, roads,…

HeraMED’s new age technology addresses age-old problems

14 November 2019 in Listed Tech

SPONSORED NEWS. Medical technology group HeraMED Limited (ASX:HMD) has gone from strength to strength since listing on the ASX in…

Postage price increase gets ACCC green light

14 November 2019 in Strategy

Posting a letter in Australia is about to cost more, with the basic postage rate scheduled to increase from $1.00…

Qlik moves into Canberra

14 November 2019 in Data

Data analytics specialist Qlik says it is enhancing its operations in Australia with a move to new offices in the…

In conversation with: Tim Tully

14 November 2019 in Data

Where is Splunk's technology heading, where do they get their inspiration?

Verizon Connect launches Field Service Dispatch solution for Australia

14 November 2019 in Strategy

The Australian arm of connected vehicle company Verizon Connect has launched its Field Service Dispatch solution for the Australian market,…

Blinker makes Titan DMS first Australian distributor

13 November 2019 in Market

Australian car subscription software provider Blinker has appointed global dealer management solutions provider Titan DMS as the first distributor for…

Hybrid cloud rules, OK?

14 November 2019 in Cloud

Hybrid cloud remains the model of choice for a large majority of the IT decision makers surveyed by Vanson Bourne…

AMD rules desktop world with 'world's most powerful 16-core consumer desktop processor'

13 November 2019 in Home Tech

AMD specialises in delighting customers with cutting edge technology that pushes the boundaries, delivering what its competitors wouldn't in a…

Broadcast Australia rebrands as BAI Communications Australia

13 November 2019 in Strategy

Broadcast transmission service Broadcast Australia has officially launched its rebranding to BAI Communications Australia as part of a strategy to…

More than half of Australians under 40 will buy cryptocurrencies: claim

13 November 2019 in Enterprise Solutions

Cryptocurrency exchange Independent Reserve claims that as many Australians (17%) as own more than one investment property also own digital…

Hawaiki signs deal with Australia's Anycast

13 November 2019 in Telecoms & NBN

New Zealand submarine cable system operator Hawaiki Submarine Cable has signed a deal with Australian wholesale network provider Anycast Networks…

 

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Monday, 30 July 2018 13:12

Predictive analytics improving outcomes for children with cancer

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Cancer touches every family, more than any other affliction. Global analytics firm, SAS, has applied its smarts and technology to aiding The Kids’ Cancer Project fund-raising efficiency meaning more money is spent on solutions.

 

It is rare to find a person who does not know someone touched by cancer, whether themselves, a close family member or a friend. It is a class of diseases paying no mind to wealth, influence, social standing, morality or any other aspect of life.

Cancer is terrible at any time, but especially so when it afflicts children. The Kids’ Cancer Project funds research in Australia and internationally, helping children with many types of cancer. Its mission is to support bold scientific research that has the greatest chance of achieving its vision of one hundred percent survival for children with cancer while minimising or eradicating the harmful impacts treatment can bring.

Chief executive and former Wallabies flanker, Owen Finegan, said, “The Kids’ Cancer Project is committed to improving the outcomes for children and adolescents with cancer, by facilitating access to cutting-edge clinical trials, and promoting other quality research.”

These trials and research can only exist with large-scale funding, and that funding is primarily achieved via generous donations. The Project’s fundraising team had a database of about 1.3 million donors, though 300,000 were inactive.

SAS volunteered to become involved with the Kid’s Cancer Project, under its Data for Good movement. Under this program, SAS applies its leading analytics software solutions and its data science specialist staff to humanitarian issues such as poverty, health, human rights and education. Another local Australian example is the Black Dog Institute, where SAS’ work contributes to combatting depression and mental illness.

Specifically, SAS implemented its data cleansing, data mining and data analysis toolkits to map out a program to re-activate dormant donors, enlist new donors, increase the ratio of regular-to-occasional donors, overcome duplicated records, and minimise list churn.

These are significant outcomes for any organisation, but especially so for a charitable endeavour where every dollar not spent on administration is another dollar that can be spent on the true purpose and mission, directly helping children with cancer.

David Bowie, vice-president of SAS Australia and New Zealand, said, “The goal is to help The Kids’ Cancer Project raise more funds, more economically by predicting when and how individual donors should best be approached for optimal results. And by making the overall activity of appeal mailings, call centre canvassing, raffle ticket sales, sponsorships and events highly cost-effective.

“Cost-effectiveness is the key. After all, the less it costs this charity to actually raise money, the more it can contribute to vital research that will lead to the 100% survival rate of children diagnosed with cancer.”

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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.