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Trump indicates Huawei a pawn in US-China trade deal

24 May 2019 in Government Tech Policy

US President Donald Trump has hinted at what some observers have been saying all along – that Chinese telecommunications equipment…

Bitcoin creator allegedly unmasked

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ACCC publishes guide for problem-plagued NBN fixed wireless broadband customers

23 May 2019 in Telecoms & NBN

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Optus apologises for outage, says issues completely fixed

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Spark warned of ‘likely’ law breach on broadband pricing notification

23 May 2019 in Telecoms & NBN

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ACCC takes Kogan to court over alleged misleading ads

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Judge finds Qualcomm violated anti-trust law; company to appeal

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ARM latest firm to suspend business with Huawei; Intel mum

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Don't miss 5G Summit - Sydney - June 2019

24 May 2019 in Business Telecommunications

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After one year, GDPR slowly gaining wider acceptance

24 May 2019 in Technology Regulation

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QUT launches graduate course in data, new technology law

24 May 2019 in Education

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‘Network nasties’ number one frustration for Australian IT managers: survey

24 May 2019 in Market

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Nokia, U Mobile ink agreement on Malaysian network deployment

23 May 2019 in Deals

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Tquila ANZ appoints new professional services chief

23 May 2019 in People Moves

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EE beats Vodafone in UK 5G race, to launch on 30 May

23 May 2019 in Telecoms & NBN

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Chinese brands dominate, but Europe smartphone sales down

23 May 2019 in Mobility

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Veeam v10 gets closer

23 May 2019 in Data

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SA Government launching state online accessibility policy

23 May 2019 in Government Tech Policy

The South Australian Government is set to launch a new online accessibility policy, and online toolkit, to assist all organisations…

VIDEO: ASUS launches new ROG and TUF gaming notebooks with powerful features and great prices

22 May 2019 in Home Tech

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Veeam Availability Orchestrator v2 expands DR capabilities

22 May 2019 in Data

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Veeam joins billion-dollar club

22 May 2019 in Strategy

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Some Optus services on the blink, US-based sites hit

22 May 2019 in Telecoms & NBN

Australia's second biggest telco, Singtel Optus, has been hit by an outage that has been affecting some services for at…

Telstra launches Australia's first 5G mobile hotspot, also supports 4G, but no 3G

22 May 2019 in Telecoms & NBN

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ACS appoints Cheryl Mack as NSW state manager

22 May 2019 in People Moves

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Samsung to deliver Galaxy S10 5G, its first 5G device, from 28 May

22 May 2019 in Telecoms & NBN

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Monday, 30 July 2018 13:12

Predictive analytics improving outcomes for children with cancer

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Cancer touches every family, more than any other affliction. Global analytics firm, SAS, has applied its smarts and technology to aiding The Kids’ Cancer Project fund-raising efficiency meaning more money is spent on solutions.

 

It is rare to find a person who does not know someone touched by cancer, whether themselves, a close family member or a friend. It is a class of diseases paying no mind to wealth, influence, social standing, morality or any other aspect of life.

Cancer is terrible at any time, but especially so when it afflicts children. The Kids’ Cancer Project funds research in Australia and internationally, helping children with many types of cancer. Its mission is to support bold scientific research that has the greatest chance of achieving its vision of one hundred percent survival for children with cancer while minimising or eradicating the harmful impacts treatment can bring.

Chief executive and former Wallabies flanker, Owen Finegan, said, “The Kids’ Cancer Project is committed to improving the outcomes for children and adolescents with cancer, by facilitating access to cutting-edge clinical trials, and promoting other quality research.”

These trials and research can only exist with large-scale funding, and that funding is primarily achieved via generous donations. The Project’s fundraising team had a database of about 1.3 million donors, though 300,000 were inactive.

SAS volunteered to become involved with the Kid’s Cancer Project, under its Data for Good movement. Under this program, SAS applies its leading analytics software solutions and its data science specialist staff to humanitarian issues such as poverty, health, human rights and education. Another local Australian example is the Black Dog Institute, where SAS’ work contributes to combatting depression and mental illness.

Specifically, SAS implemented its data cleansing, data mining and data analysis toolkits to map out a program to re-activate dormant donors, enlist new donors, increase the ratio of regular-to-occasional donors, overcome duplicated records, and minimise list churn.

These are significant outcomes for any organisation, but especially so for a charitable endeavour where every dollar not spent on administration is another dollar that can be spent on the true purpose and mission, directly helping children with cancer.

David Bowie, vice-president of SAS Australia and New Zealand, said, “The goal is to help The Kids’ Cancer Project raise more funds, more economically by predicting when and how individual donors should best be approached for optimal results. And by making the overall activity of appeal mailings, call centre canvassing, raffle ticket sales, sponsorships and events highly cost-effective.

“Cost-effectiveness is the key. After all, the less it costs this charity to actually raise money, the more it can contribute to vital research that will lead to the 100% survival rate of children diagnosed with cancer.”

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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.