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Trump using Huawei issue 'to pressure China over trade deal'

19 May 2019 in Government Tech Policy

US President Donald Trump is using the Huawei issue to put pressure on China to agree to a trade deal…

Telstra launches customer rewards program

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Telstra further boosts investment in Boomtown with $11.8 million

17 May 2019 in Telecoms & NBN

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US parts ban a setback for Huawei; American firms could suffer too

17 May 2019 in Business Telecommunications

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ACCC blames CMS error for publishing merger info early

17 May 2019 in Telecoms & NBN

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IT sector hit by slump in jobs advertised for April: report

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Huawei banned from using US components without approval

16 May 2019 in Government Tech Policy

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Trump signs order banning equipment from Huawei, ZTE

16 May 2019 in Government Tech Policy

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Surprise, surprise: Google Pay hides privacy settings from users

16 May 2019 in Security

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Warning use of 24 GHz band for 5G could interfere with weather forecasts

16 May 2019 in Climate

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Australia falling behind other countries in AI race: report

16 May 2019 in Strategy

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Optus annual profits plunge, but rebound for the quarter

15 May 2019 in Telecoms & NBN

Australia’s second largest telco Optus has suffered a drop in net profits for the year that ended on 31 March, with…

Breaking IT News

10 things we learned from Forcepoint’s 2019 Conference

17 May 2019 in Security

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ACMA considers AM to FM swap by South Australian commercial radio station

17 May 2019 in Entertainment

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Energy strategy for solar industry to be tested in car race

17 May 2019 in Energy

A doctoral candidate from the University of South Australia has developed an energy management strategy that maximises efficiency in balancing…

Datto boosts Australia, NZ investment in managed services market

17 May 2019 in Strategy

Data protection vendor Datto has announced it is expanding investment in the Australia and New Zealand region by opening a…

Barrera oversees ThousandEyes in ANZ

17 May 2019 in People Moves

Digital experience monitoring company ThousandEyes has expanded into Australia and New Zealand.

Forbes magazine victim of Magecart card-skimming attack

17 May 2019 in Security

The subscription site for Forbes magazine has been the victim of the card-skimming attack group Magecart, with the well-known website…

Nextcloud, Nitrokey team up for secure logins

17 May 2019 in Security

File sync and share solution company Nextcloud has teamed up with secure encryption USB key vendor Nitrokey to provide its…

Insurtech Australia appoints veteran Yates as new CEO

17 May 2019 in Strategy

Insurtech Australia, the organisation that fosters start-ups and innovation in the insurance sector, has appointed 20-year industry veteran Rita Yates…

Camtasia 2019 launches with over 80% of the most popular feature and improvement requests from users

16 May 2019 in Apps

Promising to instantly smooth out audio and the cursor path in the new Camtasia 2019 release amongst a host of…

Cluey raises $20 million to boost learning platform development

16 May 2019 in Strategy

Adaptive learning company Cluey Learning has raised $20 million with the completion of a Series A funding round, bringing total…

TechnologyOne selects RingCentral cloud solutions

16 May 2019 in Deals

ICT services company TechnologyOne has selected enterprise cloud communications provider RingCentral Australia to streamline customer engagement and connect its global…

Mobile services competition alive and well in NZ: report

16 May 2019 in Market

Competition in New Zealand’s mobile services market is trending in the right direction, with pricing, coverage and choice of services…

VIDEO Interview: Craig Smith talks awesome tech accessibility for Global Accessibility Awareness Day 2019

16 May 2019 in Development

Thursday, 16 May, is Global Accessibility Awareness Day, and Craig Smith, who works as a school educator in Australia and around…

No need for dark fibre, NBN aggregation providers to report to ACCC

16 May 2019 in Telecoms & NBN

Competition in the market for NBN aggregation services is developing as the rollout of Australia's broadband network continues and there…

UNIQLO customer data stolen through credential stuffing attack

16 May 2019 in Security

Japanese public retail holding firm Fast Retailing has revealed that its UNIQLO Japan and GU Japan online stores have been…

US firms offer ransomware recovery, but just pay to get data back

16 May 2019 in Security

Two American companies that offer Windows ransomware recovery services have been accused of merely paying the ransom in order to…

Australia, Vietnam develop ‘blueprint’ to fuel digital economy: report

16 May 2019 in Strategy

The CSIRO's Data61 digital arm and Vietnam’s Ministry of Science and Technology have launched a report that examines the megatrends…

Deliveroo delivers significant impact to Australian economy: report

16 May 2019 in Market

Food delivery service Deliveroo supports the generation of $452 million in revenue in the Australian economy, of which $313 million…

 

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Monday, 30 July 2018 13:12

Predictive analytics improving outcomes for children with cancer

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Cancer touches every family, more than any other affliction. Global analytics firm, SAS, has applied its smarts and technology to aiding The Kids’ Cancer Project fund-raising efficiency meaning more money is spent on solutions.

 

It is rare to find a person who does not know someone touched by cancer, whether themselves, a close family member or a friend. It is a class of diseases paying no mind to wealth, influence, social standing, morality or any other aspect of life.

Cancer is terrible at any time, but especially so when it afflicts children. The Kids’ Cancer Project funds research in Australia and internationally, helping children with many types of cancer. Its mission is to support bold scientific research that has the greatest chance of achieving its vision of one hundred percent survival for children with cancer while minimising or eradicating the harmful impacts treatment can bring.

Chief executive and former Wallabies flanker, Owen Finegan, said, “The Kids’ Cancer Project is committed to improving the outcomes for children and adolescents with cancer, by facilitating access to cutting-edge clinical trials, and promoting other quality research.”

These trials and research can only exist with large-scale funding, and that funding is primarily achieved via generous donations. The Project’s fundraising team had a database of about 1.3 million donors, though 300,000 were inactive.

SAS volunteered to become involved with the Kid’s Cancer Project, under its Data for Good movement. Under this program, SAS applies its leading analytics software solutions and its data science specialist staff to humanitarian issues such as poverty, health, human rights and education. Another local Australian example is the Black Dog Institute, where SAS’ work contributes to combatting depression and mental illness.

Specifically, SAS implemented its data cleansing, data mining and data analysis toolkits to map out a program to re-activate dormant donors, enlist new donors, increase the ratio of regular-to-occasional donors, overcome duplicated records, and minimise list churn.

These are significant outcomes for any organisation, but especially so for a charitable endeavour where every dollar not spent on administration is another dollar that can be spent on the true purpose and mission, directly helping children with cancer.

David Bowie, vice-president of SAS Australia and New Zealand, said, “The goal is to help The Kids’ Cancer Project raise more funds, more economically by predicting when and how individual donors should best be approached for optimal results. And by making the overall activity of appeal mailings, call centre canvassing, raffle ticket sales, sponsorships and events highly cost-effective.

“Cost-effectiveness is the key. After all, the less it costs this charity to actually raise money, the more it can contribute to vital research that will lead to the 100% survival rate of children diagnosed with cancer.”

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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.