Featured IT News

US sues Snowden over not getting book vetted by CIA, NSA

18 September 2019 in Government Tech Policy

The US Government has filed a case against whistleblower Edward Snowden for publishing a book without first submitting it to…

Oracle sets sights on cloud domination

18 September 2019 in Enterprise Cloud

Global enterprise database and application provider, Oracle, has unleashed its vision to build the autonomous cloud, signalling an underlying ambition…

Ericsson China 'smart' factory now operational

18 September 2019 in Manufacturing Technology

Swedish tech giant Ericsson says it has completed a 500 million kroner (US $51.5 million) transformation of its “smart” manufacturing…

Online spending on digital, physical goods forecast to pass US$6 trillion by 2024

18 September 2019 in Market

The total global transaction value of online payments for digital and physical goods will exceed US$6 trillion by 2024 –…

5G ‘unlikely’ significant threat to NBN Co business, privatisation talk 'premature': minister

17 September 2019 in Business Telecommunications

The minister responsible for delivery of the national broadband network says the introduction of 5G services in Australia is unlikely…

NBN price cuts for wholesale NBN services good news for ‘budget conscious’ households says Minister

17 September 2019 in Telecoms & NBN

NBN Co’s flagging of proposed lower wholesaler pricing for some broadband network entry level product bundles is good news for…

Ola integrates Apple Pay in rideshare platform for Australia, NZ

17 September 2019 in Market

Rideshare platform Ola has integrated Apple Pay as a payment method in Australia and New Zealand in what it says…

NBN Co proposes discounts to broadband network wholesale prices

17 September 2019 in Telecoms & NBN

Australia's national broadband network builder and operator NBN Co is proposing to introduce significant discounts and extra capacity inclusions across…

Contracting in the ascendancy as tech skills shortage takes hold, says recruiter

17 September 2019 in Recruitment

Australian businesses are being held back by the country’s tech skills shortage, with many businesses now looking to skilled migration…

Vic drivers' licence data to be used for facial recognition

17 September 2019 in Technology Regulation

Data from drivers' licences issued in Victoria will be uploaded to the Federal Government's National Driver Licence Facial Recognition Solution,…

Mimecast aims to capitalise on Symantec sale and grab customers

17 September 2019 in Enterprise Solutions

Email security provider Mimecast has gone in hard in a bid to capitalise on the proposed sale of Symantec's enterprise…

Amazon changed algorithm to favour own listings: claim

17 September 2019 in Technology Regulation

Retail giant Amazon has been allegedly doing what the European Union fined search behemoth Google for – giving prominence to…

Qld real estate institute set to launch ‘world first’ digital tenancy agreements

16 September 2019 in Market

The Real Estate Institute of Queensland (REIQ) is claiming a world-first with the impending launch - in partnership with tech…

China behind February Australian parliament breach: claim

16 September 2019 in Security

Australian intelligence officials have concluded that the breach of the Federal Parliament network in February was carried out by China,…

Your phone can be hacked – and there's nothing you can do about it

13 September 2019 in Security

Researchers at AdaptiveMobile Security recently detected a new vulnerability that uses the confirguration protocols used by a telco to provision…

Telstra kicking goals with AFL as Live Pass subscribers surpass 3 million

13 September 2019 in Business Telecommunications

More minutes of AFL matches have been streamed than ever before according to Telstra which has revealed that 403 million…

Huawei chief offers to share technology with Western firm

13 September 2019 in Government Tech Policy

Chinese telecommunications equipment vendor Huawei Technology has expressed its willingness to sell its 5G technology to a Western company and…

Singtel invests S$45 million in employee digital skills program

13 September 2019 in Business Telecommunications

Singapore telco Singtel is investing S$45 million over three years in a professional development program designed to boost the digital…

Breaking IT News

Tableau 2019.3 explains itself

18 September 2019 in Business Software

New features in the 2019.3 release of the Tableau analytics software include the ability to explain the value of a…

Equinix extends Oracle Cloud Infrastructure global reach, spanning five continents

18 September 2019 in Deals

Global interconnection and data centre provider, Equinix, today announced its role in enabling enterprises across five continents to privately connect…

Automation Anywhere appoints industry veteran as first chief strategy officer

18 September 2019 in People Moves

Robotic process automation (RPA) company Automation Anywhere has appointed industry veteran Stephen DeWitt as its first chief strategy officer.

Non-cash payments market boom, but banks ‘reluctant’ to embrace open banking

18 September 2019 in Market

The global transaction volume of non-cash payments is growing rapidly, including in Australia, with non-cash transactions booming and competition flourishing,…

Huawei donates funds to Deaf Australia

18 September 2019 in Strategy

Huawei Australia is donating over $34,000 to Deaf Australia following its partnership with the charity and the Canberra Raiders in…

Swinburne gains Adobe Creative Campus status

18 September 2019 in Education

Swinburne University of Technology has become the first university in Australia to achieve Adobe Creative Campus status as part of…

VIDEO INTERVIEW: Zebra execs talk blockchain, automation, AR/VR and more at APPFORUM 2019

18 September 2019 in Enterprise Solutions

At Zebra's AppForum events around the world, the company shares how its customers are, and can, gain an "intelligent edge…

Stallman quits FSF, MIT over comments on sexual assault

18 September 2019 in Open Source

The founder of the free software movement, Richard Stallman, has resigned both from his position at the Massachusetts Institute of…

Woman held over alleged ID fraud after AFP, ASIC investigation

18 September 2019 in Security

A Melbourne woman aged 21 has been arrested in connection with a fraud and identity theft syndicate which allegedly stole…

Satellite operator Kleos signs first South American contract

18 September 2019 in Space

Australian-listed space technology operator Kleos Space has signed its first South American order, with an order by a Brazillian-based integrator.

Spring cleaning your tech: Aussies struggling to 'split with their stuff'

17 September 2019 in Telecoms & NBN

Mobile phone recycling organisation MobileMuster has released new research revealing that 68% of Australians "struggle to get rid of their…

AARNet launches live high bandwidth services on Indigo subsea cable

17 September 2019 in Data

Australia’s Academic and Research Network (AARNet) has launched live high-bandwidth services delivering more than one Terabit per second for research…

Optus switches on another North Qld tower to boost mobile coverage in Bohle Plains

17 September 2019 in Business Telecommunications

 Optus has switched on a new tower in the suburb of Bohle Plains in greater Townsville to boost mobile coverage…

Digital solutions attract travellers but trust of online travel reviews an issue

17 September 2019 in Market

Travellers across the world are increasingly prioritising value over cost, demanding more autonomy over personalisation and using digital solutions to…

Hurricane Electric signs up with new point of presence in NextDC Sydney data centre

17 September 2019 in Data Centres

Global network provider Hurricane Electric has introduced a new Point of Presence (PoP) in data centre operator NEXTDC’s S1 Sydney…

Flinders Uni team has new car ready for World Solar Challenge

17 September 2019 in Energy

A team from Flinders University has completed preparations for participating in the 2019 World Solar Challenge which takes place from…

New Logitech wireless gaming mouse also works with Bluetooth

17 September 2019 in Entertainment

Logitech G, a division of peripherals maker Logitech, has launched what it claims is a new mouse for gamers, saying…

TCL gives filmmakers, creatives and students a chance to win $10K with 'everyday hero' video

16 September 2019 in Development

Chinese consumer electronics powerhouse TCL has launched its "Born a Legend" competition, asking "Aussie content creators to share an ‘everyday…

YPB Group secures smartphone authentication solution deal with China's PanPass

16 September 2019 in Deals

Product authentication and consumer engagement solutions provider YPB Group has signed an agreement to sell its Motif Micro 1 (MM1)…

Foxtel directs customers to GO app

16 September 2019 in Entertainment

Foxtel is now directing its customers previously using the Foxtel Now mobile app to its Foxtel GO app which it…

Digital tech adoption a way to improve productivity for agriculture businesses, says ACCC

16 September 2019 in Strategy

The widespread adoption of digital technologies by agricultural businesses is potentially one of the most important ways to stimulate improved…

 

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Monday, 30 July 2018 13:12

Predictive analytics improving outcomes for children with cancer

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Cancer touches every family, more than any other affliction. Global analytics firm, SAS, has applied its smarts and technology to aiding The Kids’ Cancer Project fund-raising efficiency meaning more money is spent on solutions.

 

It is rare to find a person who does not know someone touched by cancer, whether themselves, a close family member or a friend. It is a class of diseases paying no mind to wealth, influence, social standing, morality or any other aspect of life.

Cancer is terrible at any time, but especially so when it afflicts children. The Kids’ Cancer Project funds research in Australia and internationally, helping children with many types of cancer. Its mission is to support bold scientific research that has the greatest chance of achieving its vision of one hundred percent survival for children with cancer while minimising or eradicating the harmful impacts treatment can bring.

Chief executive and former Wallabies flanker, Owen Finegan, said, “The Kids’ Cancer Project is committed to improving the outcomes for children and adolescents with cancer, by facilitating access to cutting-edge clinical trials, and promoting other quality research.”

These trials and research can only exist with large-scale funding, and that funding is primarily achieved via generous donations. The Project’s fundraising team had a database of about 1.3 million donors, though 300,000 were inactive.

SAS volunteered to become involved with the Kid’s Cancer Project, under its Data for Good movement. Under this program, SAS applies its leading analytics software solutions and its data science specialist staff to humanitarian issues such as poverty, health, human rights and education. Another local Australian example is the Black Dog Institute, where SAS’ work contributes to combatting depression and mental illness.

Specifically, SAS implemented its data cleansing, data mining and data analysis toolkits to map out a program to re-activate dormant donors, enlist new donors, increase the ratio of regular-to-occasional donors, overcome duplicated records, and minimise list churn.

These are significant outcomes for any organisation, but especially so for a charitable endeavour where every dollar not spent on administration is another dollar that can be spent on the true purpose and mission, directly helping children with cancer.

David Bowie, vice-president of SAS Australia and New Zealand, said, “The goal is to help The Kids’ Cancer Project raise more funds, more economically by predicting when and how individual donors should best be approached for optimal results. And by making the overall activity of appeal mailings, call centre canvassing, raffle ticket sales, sponsorships and events highly cost-effective.

“Cost-effectiveness is the key. After all, the less it costs this charity to actually raise money, the more it can contribute to vital research that will lead to the 100% survival rate of children diagnosed with cancer.”

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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.