Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Wednesday, 23 March 2016 17:20

Why iPhone SE makes sense


Apple's decision to introduce the small-form-factor iPhone SE has been bagged in some quarters. But it makes sense.

One of the funny things about mobile phones is in about 15 years we've gone from a situation where it didn't seem possible to make one that was too small to the apparently prevailing wisdom that bigger is always better.

But the growing informality of male business wear is making it increasingly difficult to comfortably accommodate today's large phones - notably the iPhone 6 Plus and 6s Plus - in a pocket. (I'm not overlooking women as smartphone users, just letting them speak for themselves.)

And since iPhone 6 prices start at $929, that's another hurdle.

While the iPhone 5s was cheaper, it fell well short of its more recent sibling in terms of features and performance. And we're all familiar with the tendency for software to be written with current models in mind, often leading to a less than satisfactory experience on older hardware.

So introducing the iPhone SE with broadly similar specs to the iPhone 6 but in a smaller package and at a lower price makes a lot of sense to me, even if the screen has a lower resolution and lacks the Taptic Engine and therefore the 3D Touch feature that a lot of iPhone users seem to appreciate.

Still, that's pretty close to the full iPhone experience.

At $679 and up, the iPhone SE is still a pricey phone, but then we know Apple doesn't play in the low end of the market. If you only want to spend $200-$300, Apple doesn't want your money. That was established a long time ago,

Importantly, the iPhone SE does open up the 'full power' iPhone market to additional customers - not just those limited by budget, but also those who simply find a smaller phone more convenient. Both categories have shallow pockets... (groan).

Some commentators and commenters are falling into the same trap we've seen time and time again: just because a product isn't right for you or isn't what you want, that doesn't mean it is a mistake. Other people have different needs and priorities.

The trick vendors must pull off is correctly gauging a combination of features, performance and price the market will accept in sufficient numbers.

All that said, I have a feeling that when the iPhone 7 appears, the iPhone (7) SE will again be an afterthought - which is a shame for those who prefer more readily pocketable phones.


As part of our Lead Machine Methodology we will help you get more leads, more customers and more business. Let us help you develop your digital marketing campaign

Digital Marketing is ideal in these tough times and it can replace face to face marketing with person to person marketing via the phone conference calls and webinars

Significant opportunity pipelines can be developed and continually topped up with the help of Digital Marketing so that deals can be made and deals can be closed

- Newsletter adverts in dynamic GIF slideshow formats

- News site adverts from small to large sizes also as dynamic GIF slideshow formats

- Guest Editorial - get your message out there and put your CEO in the spotlight

- Promotional News and Content - displayed on the homepage and all pages

- Leverage our proven event promotion methodology - The Lead Machine gets you leads

Contact Andrew our digital campaign designer on 0412 390 000 or via email



Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.


Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.



Recent Comments