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Monday, 17 August 2009 07:47

HP tries to tempt SME buyers with ProBook 4310s

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HP reckons it is pressing SMEs' buttons with a new notebook.

The HP ProBook 4310s is being pitched at small to medium business customers.

"Australian SMBs and mobile professionals demand a lot from their notebook. A large number of SMBs run their businesses online, or spend a great deal of their time on their notebook, either on the road, at home or in the office - working; managing accounts; doing their banking; and communicating with their clients or customers," said Kerry Pynor, market development manager, commercial notebooks at HP Australia's personal systems group.

"HP understands the importance of being productive, which is why we are introducing the HP ProBook 4310s - an affordable small and light option, with a professional clean design, that has the first-class features needed in a business notebook," added Pynor.

"Small and light"? It's all relative, I suppose. Certainly small compared with the 17in behemoths we've seen, but I'm not sure whether a notebook that weighs in at a whisker under 2kg can really be called light these days. For example, the 13in MacBook Air is 1.36kg, compared with the 4310s's 1.97kg.

Anyway, the idea is that the 4310s provides some of the features previously restricted to the EliteBook family, including QuickLook (check emails, calendar, etc, without booting Windows), File Sanitiser (securely delete files or folders) and SpareKey (answer three personal questions to gain access if you forget your password).

Hardware features include a dual-array microphone, SD/MMC card reader, and HDMI port.

The 4310s might be available off the shelf in "glossy Noir" (black) with "glossy Merlot" (dark red) as a configure-to-order option, but if HP's product shot is any guide, it isn't particularly stylish. (That part-red, part-black combination just doesn't look right.)

Prices start at $A1249.


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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