Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Wednesday, 23 January 2008 01:10

Apple's pink 'Pod

By
What is it with pink? Bring out a version of your product in pink and the media are all over it.

The trigger for this observation is Apple's announcement of a pink iPod nano. And yes, I do realise that I'm falling into the very trap I'm complaining about.

Let's deal with the product first. 8G iPod nano, pink case, $US199/$A279, available immediately. The old colours - silver, black, blue, green and red - remain on the list.

Greg Joswiak, the iPod marketing guy at Apple suggests "The pink iPod nano is perfect for people who want a great new color this spring, or who are searching for a special Valentine's Day gift."

I'm not saying that consumer electronics manufacturers should go back to the days when everything was black or silver, especially as we we weren't given a choice but just had to accept whichever they thought was current.

But pink? It seems such a condescending, juvenile colour. Little girls are as entitled as anyone else to an iPod in the colour of their choice, I suppose, but despite Joswiak's suggestion I don't think I'd ever give a pink gift to a woman.

It just seems lazy: wrap an existing product in a new pink case, maybe slap on some diamante, and they'll love it. I'm not singling out Apple here - an electronics store I visited the other day had a section devoted to pink hardware, from keyboards to barbecue tools.

Apart from anything else, pink - especially the garish Barbie-style pink so often chosen by manufacturers - says "don't take me seriously."

Still, these things must sell in sufficient quantities, or nobody would bother making them. But are they being purchased by people who actually want pink gadgets, or are they destined to be unwanted gifts?

At least if you are given an iPod in a colour you don't like there's the option of hiding in a case that's a more suitable hue. Try doing that with a pair of barbecue tongs.


BACK TO HOME PAGE

NEW OFFER - ITWIRE LAUNCHES PROMOTIONAL NEWS & CONTENT

Recently iTWire remodelled and relaunched how we approach "Sponsored Content" and this is now referred to as "Promotional News and Content”.

This repositioning of our promotional stories has come about due to customer focus groups and their feedback from PR firms, bloggers and advertising firms.

Your Promotional story will be prominently displayed on the Home Page.

We will also provide you with a second post that will be displayed on every page on the right hand side for at least 6 weeks and also it will appear for 4 weeks in the newsletter every day that goes to 75,000 readers twice daily.

POST YOUR NEWS ON ITWIRE NOW!

talentCRU FREE WEBINAR INVITE - Cybersecurity in COVID-19 times and beyond

With the mass transition to remote working, our businesses are becoming highly dependent on the Internet.

So, it’s no surprise that we’ve seen an increase in cyberattacks.

However, what’s more concerning is that just 51% of technology professionals are highly confident that their cybersecurity teams are able to detect and respond to these threats.

Join us for this free online roundtable where our experts discuss key cybersecurity issues IT leaders are facing during the pandemic, and the challenges that will likely emerge in the coming years.

JOIN WEBINAR!

BACK TO HOME PAGE
Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

BACK TO HOME PAGE

VENDOR NEWS & WEBINARS

REVIEWS

Recent Comments