Thursday, 03 December 2015 13:47

VIDEO: Acronis ‘unlocks key’ to affordable data protection


Data protection is not a few external hard drives: for businesses, backup standards are dramatically higher but it can absolutely be done without breaking the bank.

Australia runs on the power of small businesses, many of whom will morph into medium-sized businesses with a lucky few going on to even bigger enterprises.

With so much of our 21st century lives now dynamically digital, disasters lie in wait for any business that doesn’t take backups seriously - which naturally entails testing backups so they restore reliably, too.

However, with so many financial pressures on businesses of all sizes these days, on top of fees, taxes, wages and other regulations, there is a natural fear - at least in some - that dependable backups require big budgets, especially with all that ‘big data’ floating around.

So, how does a business without brimming budgets yet deluged by data find a way to overcome the financial challenge of storing and protecting data appropriately in today’s highly digital and mobile world?

Indeed, not only is there the obvious risk of data loss, but there’s even the regulatory risk of fiddly fines due to non-compliance with privacy laws.

While data storage costs have dropped as technology improves, meaning anyone can afford a few external hard drives to backup a bit of data, it’s not happening fast enough for smaller organisations to maintain an affordable data storage regime in the face of this data explosion.

Regular readers will not be surprised to hear from Acronis Australia’s GM, Lincoln Goldsmith, who states: “The lack of affordable storage space is largely due to the fact that the advances and optimisation of hardware data storage systems (DSS) have been customised for the needs of companies with large budgets.

“It can be prohibitively expensive for companies to own and maintain the internally-managed storage hardware needed to accommodate all the new data being created and updated every day. This is even true for some external storage environments. Sometimes, such storage can even be a burden for large companies with deep pockets.”

Fortunately, alternatives to conventional strategies are emerging - whether you ultimately choose to use solutions from Acronis (as they would obviously desire) or those from other backup vendors out there, with making sure you reliably backup (and restore!) the most important thing for Australian businesses (and even individuals) to understand, whichever way you dependably do it.

Here's Acronis' 3-2-1 Rule of Backups to ponder:

Clearly, Acronis advises that cloud-based data backup and recovery solutions provide an economically feasible alternative for organisations that are worried about their data storage capabilities.

There’s also the advice that, ‘if the data that needs to be protected is not needed for regular access or sharing purposes, but still needs to be kept safe for other purposes, an externally-managed backup and recovery platform will automatically preserve all of a company’s documents and data.’

This takes pressure off the organisation’s storage infrastructure, as data is protected whether or not a primary storage facility fails.

More below, please read on!

Goldsmith stated: “An ordinary, average- or small-sized company probably has no budget for expensive hardware and qualified specialists. So, a software solution that uses cloud infrastructure to quickly deploy a highly-reliable backup and recovery system is a great option.

“Additionally, externally-managed solutions relieve individual businesses of the frequently substantial time and expense needed to buy and maintain internal hardware and systems,” he concluded.

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The webinar will run for approximately one hour. Recordings will be made available to anyone who registers but cannot make the live event.



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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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