Wednesday, 11 May 2016 22:20

Vend has skin in the game with retailer Jurlique P.O.S system


Skin care products retailer Jurlique has rolled out a new cloud-based point-of-sale system from Vend across its 16 concept stores in Australia.

Jurlique replaced its traditional counter and cash register systems to set up the Vend new store system within a 12 hour period. The new system roll-out began in February this year, with each store being set-up overnight to ensure minimal impact on sales and customers.

“We called it Project Asteroid - we wanted to completely remove our old system with a bang,” says Chris Balogi, director of global IT at Jurlique. “And we did, though you wouldn’t have known it. We switched across each store to the Vend system in just 12 hours. When we closed up for the day our old point-of-sale system was turned off, Vend was set up overnight, and we opened ready for the next day’s trading.”

“Over the past three months, all of our stores across Australia have adopted Vend and moved to the cloud with zero downtime for the business.

Bologi said moving an entire business to the cloud is a big challenge.

“You want to get it right, and be sure you have a system that is flexible enough to let you make changes along the way and build on in the future. Our business is continuing to grow here and overseas, so we didn’t want a system just for now – it has to be able to scale and grow with us.”

Ann Donohue, general manager at Jurlique Australia and New Zealand said “creating the best possible customer experience is really important to us, and was a key decision in choosing Vend for our point-of- sale and inventory management”.

“Being mobile on an iPad means we can now provide consultations, recommend treatments and sell products wherever our customer is most comfortable.”

Donohue said, with many Australian retailers facing increasing pressure from large global chains, Jurlique made the decision in mid-2015 to “stay ahead of the competition and transform its customer experience”.

She said the Vend deployment was aimed at removing physical barriers between staff and customers by taking away traditional point-of- sale terminals, and using Vend, staff can now serve customers via a mobile device or iPad anywhere in-store.

“Jurlique is one of Australia’s biggest retail success stories – they are a remarkable company and their growth is a credit to their hard work and willingness to innovate,” says Vaughan Rowsell, Founder of Vend.

Specifically designed for iOS and iPad, Vend’s software helps retailers sell, manage inventory, reward customer loyalty, and analyse business performance across physical and online stores and multiple outlets.

“Cloud technologies are having the biggest impact on business and retail since the internet,” Rowsell said. “They allow sales teams to get out from behind the counter and actually spend time with their customers, they speed up very manual processes, and they can be implemented at a fraction of the cost and time of traditional systems. It’s having a very real and highly competitive impact on the businesses that are making the leap.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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