If you’re an Office 365 subscriber, you might find your OneDrive storage limit has been set to unlimited from today, although it could still take months.

Office 365 Home, Personal and University customers are the first on the free upgrade list, but there is a page here which lets you catapult yourself “to the front of the line”.

Microsoft advises that its Office 365 customers who add set their iPhone, Android or Windows Phone camera roll to upload automatically to OneDrive can also take part in the free storage space bonanza.

OneDrive for Business customers will start for some in 2015, as it is part of the “roadmap” process which sees Microsoft giving the kind of notice its business partners demand for major changes, which clearly includes increased storage limits - even if increasing storage limits isn’t going to change the way things like a patch, service pack or update might end up doing.

Microsoft’s blog post on the topic goes on to explain just how wonderful unlimited storage really is, especially when coupled with a great content creation tool like Microsoft Office.

One can only imagine that there are limits to the unlimited service if you start abusing it - there always are, whether it is an all-you-can-eat buffet, an unlimited mobile plan or unlimited data plan.

Nothing is ever truly unlimited, but you’d likely have to be incredibly voracious, storing endless backup copies of your Blu-ray movie collection to get Microsoft’s attention to the size and usage of your OneDrive, well, drive.

So, Microsoft is upping the ante against Google, Apple and anyone else in the cloud storage and office productivity space, in a clear and present attempt to keep its current 7 million Office 365 Home and Personal customer-base happy, and undoubtedly to help it grow further, faster and larger in the days, weeks, months and years ahead.

Microsoft’s revitalised drive and ambition to propel itself back into the technological driver’s seat won’t be won just by giving Office 365 customers free storage, but it sure does show the company is willing to put its efforts into overdrive in the quest to make that happen!