Thursday, 23 June 2016 10:56

One in two Australians use Dropbox – new features added

By Staff Writers

Dropbox kind of snuck up on us – it appeared here two years ago and, via a successful freemium model, has become almost the generic term for cloud-based file storage and sharing.

Dropbox has been in Australia a scant two years but has had a profound effect on the way we store, sync, share, and collaborate in the cloud. A total of 50% of Australians with Internet access have used it, and 11,000 business use its business product.

In addition to a free basic version, it has paid versions for more storage, collaboration and security for enterprise, education, and government.

Dropbox managing director ANZ Charlie Wood penned a "blog" that reflects on the past two years. Relevant sections are below.

When we arrived in Australia over two years ago, we set ourselves a big goal: take Dropbox to the enterprise, and show Australian businesses how they can work smarter and more collaboratively.

We already had a strong user base made up of individuals who loved the simplicity and ease of Dropbox, allowing them to collaborate, share, and sync files any place, anytime and on any device. Our challenge was to show teams — from start-ups to large enterprises — how we can help them work smarter.

We didn’t start small. We forged strategic partnerships with like-minded organisations such as AARnet, Vodafone, and Diverse City Careers. We built powerful API integrations with leading cloud platforms Xero, Adobe and Microsoft to bring greater ease and value to users. Through collaborations with co-working spaces such as Fishburners, we showed startups how they could integrate Dropbox Business into their everyday lives, to work smarter, and more collaboratively.

We have invested in building the best platform for businesses and teams to get work done, with the introduction of new features, such as the string of productivity tools announced today, that simplifies workflows, unify workspaces and keep data safe.

These investments have been vital to our success in the Australian market. Today we are proud to announce that 1 in 2 internet users in Australia use Dropbox and 11,000 business teams in Australia use Dropbox Business.

We gave businesses more choice in the way they purchase Dropbox by launching our channel partner program through Ingram Micro, which now sees over 200 channel partners helping Australian businesses integrate Dropbox into their IT.

What our users are achieving never ceases to amaze us. Whether it’s helping Campos Coffee connect to coffee growers around the globe, supporting fast-growing businesses such as Ben & Jerry’s launch and grow in new markets, helping the Australian Sailing Team go for gold, or allowing Future Classic to work more collaboratively with artists, we’re proud to play a part.

In fact, from high growth start-ups such as Campaign Monitor, Shoes of Prey and Stylerunner, to large enterprises such as Mirvac, CSBP, Bauer Media and Servcorp, Dropbox Business has powered their growth.

Thanks to all the talented people and inspiring companies that make Dropbox part of their lives every day, and to all those who helped us reach this important milestone in our Australian journey.

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