Okta's core product provides single sign on to Web and mobile apps. This means the company is well placed to observe the relative usage of different apps within its user community, which ranges from small businesses to enterprises.
According to the January 2017 edition of Okta's Businesses @ Work report, "Office 365 increased its lead as the most popular app in our network in 2016."
That honour goes to email blaster MailChimp, which has grown by 200% in the six months to 1 November 2016.
A total of 89% of customers allow employees to use Okta with apps not provided by IT, and 56% of apps used fall into that category, including Amazon, Facebook, LinkedIn, Netflix, PayPal and Twitter.
Okta has provided support for private credentials since January 2016, largely doing away with the need for a password manager.
The most popular private apps in Australia are LinkedIn, Facebook, Twitter, Windows Live, and eBay, while the fastest growing are MailChimp, Adobe, Amazon, Airbnb and SurveyMonkey.
"If we see hundreds of users using [an app], we would certainly use that information to inform our decision making with regard to purchasing an app as an enterprise solution," said Flinders University associate director of information security and risk, Aaron Finnis.
"We also use that app data, which is extremely powerful, to prioritise the existing enterprise apps we intend to integrate with Okta next to ensure maximum user benefit.”