Tuesday, 02 March 2021 23:12

Nintex Workflow Cloud helps Zoom improve channel order process

Image screenshot from Nintex website Image screenshot from Nintex website

Video-first platform provider successfully improved its channel order tracking and management business processes by leveraging powerful, no-code digital workflows from Nintex.

Nintex. The company bills itself as “the global standard for process management and automation”, and has helped over “10,000 public and private sector organisations across 90 countries” turning to the Nintex Platform to “accelerate progress on their digital transformation journeys by quickly and easily managing, automating and optimising business processes”, as the company and its global partner network “shape the future of Intelligent Process Automation (IPA)”.

The company has now announced that its cloud-first platform, Nintex Workflow Cloud, has helped Zoom Video Communications, Inc. improve its channel order process.

“Nintex helped us keep up with our increase in demand,” said Yesenia Orozco, Channel Operations Manager at Zoom. “Now, we’re not only keeping up with much higher volume, but we’re sending out auto-confirmations to partners consistently and in real-time."

As we all know, Zoom’s video-first unified communications platform "helps businesses and organisations around the world bring their teams together."

We're told that previously, Zoom’s channel operations team, which serves enterprise customers via distributers and other partners, "used partially manual processing and tracking of new channel orders to the point of provisioning."

The company implemented solutions for order management, but still required channel operations personnel to handle each order six or more times, to create quotes, obtain approvals, and to implement the new accounts.

Zoom’s channel operations team initially considered a robotic process automation (RPA) solution, but we're told that "it lacked the flexibility required to deal with numerous channel partners and varying requirements. The team, after significant research, discovered Nintex Workflow Cloud offers flexibility and the enterprise scalability Zoom needed in a workflow automation software solution."

In just three weeks, Pacific BPA, a Nintex Premier Partner, and Zoom designed and deployed a powerful solution built on Nintex Workflow Cloud.

When a new order is entered in Zendesk, a digital workflow is triggered which automates every interaction between Zendesk and Salesforce. The Nintex workflow updates all systems, automates reminders to the sales team to create partner-specific purchase orders, and sends notifications of status updates to the channel operations, sales, and provisioning teams.

“We built the entire solution on Nintex Workflow Cloud, integrating with Zendesk and Salesforce, without writing a single line of code,” said Alex Viera, Solution Architect at Pacific BPA. “There was a lot of pressure to get this solution right, and Nintex was the perfect fit.”

As businesses moved their activities online, we're told that Zoom "quickly experienced an exponential growth including its channel market. The company’s workflow solution with Nintex now handles 90 percent of Zoom’s channel orders, 50 percent more than originally expected and sends 100 percent of the partner confirmation emails in real-time."

Naturally, Zoom invites you to "experience the ease and power of Nintex Workflow Cloud for automating enterprise-wide business processes" by requesting a demo here.

More information on how Zoom leverages Nintex is here.

You can also watch a video interview that iTWire recently conducted with Nintex CEO, Eric Johnson, here

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News