Thursday, 12 March 2015 14:48

CloudSense opens in Australia, wins Sensis deal Featured

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UK-based Sales platform provider CloudSense has opened a new office in Sydney as it looks to further accelerate growth in the Asia Pacific market.

CloudSense Regional Vice President Adam Savage, who will lead the APAC team, said the company wanted to capitalise on market opportunities in the region.

“There is a real demand across the Asia-Pacific region for companies to make a step change in how they sell.

“We have customers in different countries and industries across Asia-Pacific selling anything from simple products to sophisticated subscriptions. Our new office is the latest example of CloudSense’s investment in the region to help companies with our Salesforce native platforms. I am excited by the opportunity to help more and more companies transform their sales across the whole order-to-cash cycle.”

Coinciding with the Sydney office launch, CloudSense announced that it had won a landmark contract in the Australian media industry, helping directory and marketing services company Sensis, to transform its digital sales while also improving sales efficiency in its key print business.

According to CloudSense CEO Richard Britton, Sensis is one of many companies across the world that is recognising the need to adopt new technology in order to meet ever-evolving demands.

“Sensis is a great example of how CloudSense is helping companies achieve their ambition of selling the right products fast, easily and accurately across every channel. To be able to configure price and quote new services seamlessly with existing services is crucial to effective sales and a straightforward buying experience.

 “Yet it is important not to view the initial sale as the end, but when the service has been delivered and invoiced. When a company is providing subscriptions this is ongoing. Companies worldwide recognise the negative impact of ineffective and siloed systems across their order-to-cash cycle. At CloudSense we are showing them a new, better way.

“The CloudSense platforms deliver that full order-to-cash lifecycle. By building the CloudSense platforms on Salesforce, companies are guaranteed the same scalability, reliability and security.”

Britton said top brands across the world, including Tata, the Financial Times and Telefónica, are now working with CloudSense.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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