Tuesday, 11 March 2014 21:50

Aussie take-up of Priava event management cloud solution


Cloud-based venue management software company, Priava, has signed up the Western Australian Cricket Association, Central Coast Council – Tasmania, and the Victorian College of the Arts and Music to deploy the organisation’s cloud venue and event management booking system.

Priava CEO James Pegum said, “We are the first globally to deploy an advanced venue management system in the cloud and we have been overwhelmed by the positive industry response since we launched last year.  

“While we are now well on our way to securing our first 100 customers on the Priava cloud platform, we are delighted that these three leading Australian organisations from the sports, local government and higher education market sectors have all decided to deploy Priava to effectively support their venue management processes.

Pegum said the cloud solution was designed to add value and a rapid return on investment to venue owners and operators, and incorporates all the complexities involved with multi-venue availability, including event logistics, catering, equipment and resource requirements.

“Offered in the cloud as a service, Priava enables venue managers to chart and plan future venue availability and review both customer history and ongoing operational trends in real time.  The result is both a boost to customer experience and enhanced venue management efficiency.”

According to Pegum, cloud software has become a critical component of the venue and event management industry as users want to know they can access “reliable and secure information quickly, at any time and from anywhere.”

The Priava cloud platform enables venue managers to work on multiple events at the same time, rapidly locate any event, contact or account record, manage calendars, and review confirmed events.”

Pegum said The Western Australian Cricket Association, Central Coast Council – Tasmania, and the Victorian College of the Arts and Music, will all now benefit from working with a feature rich software platform “from which their venue management teams will be able to access critical customer and venue information in real time and gain better insight into their overall business operations from rich reporting capabilities.”

“These new customers are testament to the versatility and flexibility of Priava to support the unique needs of niche markets with a leading edge platform which can reap the rewards of cloud computing in terms of product feature functionality, scalability and ease of use all at a competitive price point. We look forward to working with all these organisations in delivering successful outcomes in support of their overall business strategies for venue management.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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