Home Cloud AWS brings image recognition and analysis AI to APAC

Global cloud host Amazon Web Services has now made available Amazon Rekognition to Asia Pacific, enabling Australian developers to easily add powerful image recognition and analysis functionality to their applications.

Rekognition is part of the AWS suite of artificial intelligence capabilities which are pre-trained, providing years and years of extensive research, deep-learning algorithms and machine learning models into simple API calls ready for developers to embrace and use.

Like its other AI services, Rekognition frees developers to focus on making apps that will see, hear, speak, understand and interact with the world around them, without having to invest in the mathematics or research or infrastructure that would otherwise have been needed; truly it is AI-as-a-service, bringing the benefits of Amazon's research to others.

“Since the launch of the AWS Sydney Region just over five years ago, AWS’s Australian and New Zealand customers have used AWS to remediate the costs and limitations of their legacy environments, to accelerate agility and innovation, and to support their digital transformation agendas,” said Paul Migliorini, Amazon Web Services managing director, Australia and New Zealand. 

“Australian customers have played a key role in the evolution of our services over the past five years, providing feedback to help us develop thousands of new features and service updates to meet their needs. These have included innovation in security, compute, analytics, serverless computing, and the Internet of Things. More recently, Australian customers are using AWS Machine Learning and Artificial Intelligence services to further accelerate innovation and competitive advantage, and the availability of Amazon Rekognition in the AWS Sydney Region will support this acceleration.”

A number of Australian AWS customers already use Amazon Rekognition, including Airtasker, Social Soup, and Domain. Sharyn Smith, founder and chief executive of Social Soup, said using Amazon Rekognition has helped Social Soup provide its clients with real time customer behaviour analysis, and match marketing campaigns to customers more efficiently. “The availability of Amazon Rekognition in the AWS Sydney Region will enhance Social Soup’s ability to deliver more sophisticated campaign marketing solutions to our customers faster, and at scale.” 

Rekognition is a result of more than 20 years of investment in artificial intelligence at Amazon. Using deep learning technologies, Amazon Rekognition can track people, detect activities, and recognize objects, faces, celebrities, and inappropriate content in millions of videos stored in Amazon S3. It also provides real-time facial recognition across millions of faces for live stream videos.

In addition, the service can locate faces within images and detect attributes, such as whether or not the face is smiling or the eyes are open. Using Rekognition’s easy to use API, developers can build an application that measures the likelihood that faces in two images are of the same person, thereby being able to verify a user against a reference photo in near real-time. Similarly, developers can create collections of millions of faces (detected in images) and can search for a face similar to their reference image in the collection. 

Amazon Rekognition ic claimed to help remove the complexity and overhead required to develop and manage expensive image processing pipelines by making comprehensive image classification, detection, and management capabilities available in a simple and cost-effective AWS service.

1Amazon Rekognition Service

47 REASONS TO ATTEND YOW! 2018

With 4 keynotes + 33 talks + 10 in-depth workshops from world-class speakers, YOW! is your chance to learn more about the latest software trends, practices and technologies and interact with many of the people who created them.

Speakers this year include Anita Sengupta (Rocket Scientist and Sr. VP Engineering at Hyperloop One), Brendan Gregg (Sr. Performance Architect Netflix), Jessica Kerr (Developer, Speaker, Writer and Lead Engineer at Atomist) and Kent Beck (Author Extreme Programming, Test Driven Development).

YOW! 2018 is a great place to network with the best and brightest software developers in Australia. You’ll be amazed by the great ideas (and perhaps great talent) you’ll take back to the office!

Register now for YOW! Conference

· Sydney 29-30 November
· Brisbane 3-4 December
· Melbourne 6-7 December

Register now for YOW! Workshops

· Sydney 27-28 November
· Melbourne 4-5 December

REGISTER NOW!

LEARN HOW TO REDUCE YOUR RISK OF A CYBER ATTACK

Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips

DOWNLOAD NOW!

David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.

 

Popular News

 

Telecommunications

 

Sponsored News

 

 

 

 

Connect