Wednesday, 01 June 2016 22:02

Sage, Salesforce combine to develop integrated accounting cloud solution


Accounting, payroll and payments systems provider, Sage, has partnered with Salesforce to develop a cloud version of its HandiTax solution as well as a practice management app, which it will bring to the global market later this year.

Developed on the Salesforce platform, Sage says its new solution will be the “most significant” change in the solution offering for accounting customers in the local Australian market.

Sage says by combining Salesforce CRM with Sage practice management and compliance functionality, users will effectively have a single client database as well as a single hub with access to real-time data to enable them to make “faster, more effective decisions, truly benefitting from one-suite online solution”.

According to Sage Australia’s Alan Osrin the partnership with Salesforce will unlock “enormous potential for Sage and its customers, both globally and locally here in Australia”.

“From a development perspective alone, this partnership greatly accelerates our innovation pipeline, enabling us to develop at a much faster pace than we’re currently experiencing.

“Combining accounting and the world’s preeminent client relationship management (CRM) functionality is transformational and one that we’re looking forward to harnessing in Australia and making available to our customers in 2016.”

Osrin says, more significantly for customers in Australia, the Salesforce partnership means Sage will be able to offer its customers “the next generation of fully integrated front, mid and back office software across its full suite of accounting, payroll and payment systems solutions”.

“Our Salesforce partnership provides Sage customers worldwide access to over 3,000 business apps, representing a rich ecosystem we can tap into for our Australian customers.

“This is the beginning of a new era, further bolstering our business by building on an already established global heritage of strong product development.  We feel confident the timing of this cloud offer will secure strong and early adoption from our customers when we release this platform.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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