Although Salesforce Communities won't be generally available until the second half of 2013, Salesforce.com is already spruiking its merits.
The idea is to make social networking features such as profiles, real-time feeds, trending topics, recommendations and influence measurement available on Salesforce.com alongside business information and processes.
Company officials say this will allow users to provide a more unified customer experience, as well as connecting with partners and external communities.
"Our goal was to build deeper relationships with our mid-size business partners across the world, and be seen as builders, not just bankers," said global marketing vice president Ian Forrest.
"With Access GE built on Salesforce Communities, we have deployed more than 50 custom communities, leading to stronger partnerships with companies."
Salesforce Chatter senior vice president Doug Bewsher said "Today, more than ever, companies need to put customers at the heart of their business.
"With Salesforce Communities, enterprises will be able to break the boundaries of their companies, connecting them much closer to their customers and partners."
Pricing will be announced on general availability.