Tuesday, 29 May 2012 13:12

Optus cloud offerings leverage Singtel plans

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Optus is leveraging parent company Singtel’s cloud services with its expanded cloud offerings for the Australian market in what a leading market analyst says is a clear indication of Singtel’s intentions to roll out a uniform regional cloud offer and to boost its pan-Asian position in the cloud computing market.

In its latest market report, Ovum says Optus Business’ addition of a new storage solution and more pricing and access options with its enterprise cloud services offering are bring brought to market under the same brand – PowerON – used by SingTel and include cloud consulting services from NCS, SingTel’s IT services company.

“These might sound like small changes, but they clearly illustrate SingTel’s intention to roll out a uniform regional cloud offer, observes Claudio Castelli, Ovum senior analyst, enterprise telecoms.

“SingTel has a leader position in cloud computing in Singapore. It entered the market early and on multiple fronts, and has a significant number of customers and partnerships with many independent software vendors for developing applications. The challenge has always been to build on its momentum in the domestic market and turn it into pan-Asian success, and taking Optus on board will certainly help SingTel to build a regional proposition,” Castelli says.

Castelli says that SingTel can use Optus’s “valuable knowledge and experience in cloud computing and deeper relationships with vendors such as VMware” to help build its own proposition in the Australian market. “Joining forces can also contribute to Optus’s cost-efficiency program. Working together across the group is a more efficient way to roll out new services, but investments, especially in delivery capacity, will still be necessary to match competitors’ offerings. Telstra, for example, committed an A$800m investment over five years just to strengthen its cloud capabilities.”

Castelli also makes the point that SingTel is not alone in its ambitions, and expects the company to face strong competition from other regional competitors with similar aims, as well as “global service providers with aggressive cloud services plans and established relationships with multinational corporations.”

Ovum also observes that enterprises in the Asia-Pacific region are asking for combined technology solutions that can take advantage of fixed wireless networks and innovations in applications management, and, as Castelli says, “they also need end-to-end SLAs for these.”  

“The trick for SingTel and Optus, and indeed any managed service provider in region, will be to combine telemetry solutions (M2M) and wireless broadband transmission with data collection and hosting and fixed international backhaul, and to provide end-user network monitoring across all of these services,” Castelli concludes.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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