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Wednesday, 27 April 2011 12:24

Digital d-day looms for Telstra


Telstra will unveil the latest in its Digital Business suite of offerings aimed at business with less than ten employees, on Monday.

The company first launched the Digital Business service last October, melding together communications bundles aimed at small business with T-Suite, its cloud computing service, which sells packaged software as a service to small business. While none of the services being launched was new - the bundling that essentially offered a turnkey solution for very small businesses, was a fresh approach from the company as it sought to woo more SMEs into the fold.

Mobility and security are likely to be two of the features highlighted in Monday's launch. Telstra's website also features a Digital Business Forum which is not currently activated.

In advance of Monday's launch Telstra today released some of the findings from a survey of 500 'decision makers' in businesses with fewer than 20 employees, which was conducted late in 2010 by IDC. That survey uncovered a rising demand for technology and mobility in SMBs.

It found 65 per cent of small businesses have at least one staff member spending the majority of time outside of the office.

As a result both laptops and smartphones are proving popular in the sector. The full results of the survey are slated to be released at Monday's launch according to a Telstra spokesman.

In a release issued by Telstra today the company's business group managing director, Deena Shiff highlighted the gap between work practices that SMBs were now permitting and the technological tools that were available to their staff.

'For example, even though 61 percent of non-home based small businesses allow staff to work remotely, only 21 percent are equipped with network solutions that allow them to access computer files remotely. This potentially exposes them to real risks by having unsecured data,' according to Ms Shiff.

It's not too great a stretch to expect Telstra to launch bundles aimed at plugging those gaps on Monday, and possibly offer small businesses pricing bundles and loyalty programmes such as All-4-biz.


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