Wednesday, 19 June 2019 10:34

Vonex partners with Qantas on loyalty program for SMEs

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Australian-listed telecommunications provider Vonex is partnering with Qantas in a deal to allow small to medium business members of the airline’s business loyalty program to earn reward points when they fly, and spend money on Vonex products and services.

Under the deal, Vonex (ASX:VN8) will be Qantas’ VoIP and Hosted Phone System telecommunications provider for the Qantas Business Rewards loyalty program.

Vonex said SME members of the program could earn points not only when they fly with Qantas, but also through their daily business expenditures with QBR’s select group of program partners.

The partnership will go live in August and will give QBR’s 250,000 SME members the opportunity to earn Qantas Points when they spend money on Vonex’s products and services.

Vonex also said the new agreement aligns the company with Qantas’ network of “complementary high-profile businesses, including American Express, Westpac, Deloitte, Macquarie Leasing, Caltex, Coca-Cola Amatil and Harvey Norman Commercial”.

Vonex managing director Matt Fahey said the partnership marked an “exciting period for Vonex as we align with not just one of Australia’s most trusted brands, but also with the program’s network of nationally recognised partners”.

“The ability to incentivise and attract customers with Qantas Points will prove valuable in helping Vonex engage businesses with which we can make a meaningful difference.”

“Qantas Business Rewards is always looking for new ways to reward its members. The telco sector is highly relevant to Australian SMEs and we are delighted to partner with Vonex, an award-winning telco that prides itself on its SME focus and expertise,” said QBR head Eric Jelinek.

"We look forward to a fantastic partnership that enables our members to earn Qantas Points on telco products and services.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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