Thursday, 23 June 2016 14:01

VIDEO Interview: Polycom's moving pictures prove impressively immersive


Polycom’s James Brennan spoke to iTWire recently about the company’s latest video-conferencing collaboration solutions that are helping shape the "workplace of the future". ,Below is link to its study and the resulting Polycom-recorded video interview. 

When you’re going to talk to a Polycom representative who isn’t in the same physical location or even city as you, then it makes solid sense to use the company’s own video conferencing and collaboration solutions to get the interview done.

So, Polycom invited me to its offices in North Sydney to have a chat with Brennan as the company prepared to present at the Imagine 2016 conference in Sydney’s Australian Technology Park.

The video was recorded not by my iPhone 6S Plus on a tripod as per usual, but instead was a video file provided to me after the interview was over, showcasing the ability of Polycom's system to keep a video and audio recording of any sessions if desired. 

Now, I have to make an admission – I was meant to publish this article before the Imagine 2016 event took place, which we discuss briefly in the video, but through my own mismanagement, I am only posting it now.

However, please do not let that dissuade you from watching the interview. It’s a great interview, with James doing an excellent job of answering my questions and explaining the company’s strategy, and naturally, I apologise to Brennan and his hardworking PR people for not getting this up much sooner.

The company is well known for its wide range of video conferencing solutions, including innovative hardware such as the RealPresence Centro and the company’s very cool "immersive suite".

Polycom’s impressively detailed 32-page report on the ‘Workplace of the Future’ can be read here (PDF Link).

Meanwhile, details of Polycom’s partnership with NATO and its deployment of RealPresence Centro and its application for Aussie businesses can be read here.

Here’s the video interview in full:

In the interview, I welcomed Brennan to the program, and asked him to outline Polycom in 2016. He spoke about the Imagine conference and what he planned to speak about there.

We then explored Polycom’s mantra when developing and designing new products, and discussed the company’s latest product releases and the benefits to they bring Polycom’s customers over its previous models and those of competitors.

Brennan spoke about some of Polycom’s customers and strategic partners, as well as its very strong relationship with Microsoft and news in that area.

He then looked into the crystal ball to speculate where augmented reality and more might take video collaboration in the future.

Brennan discussed the main components to consider in a collaboration strategy, the ways modern workspaces are changing and how this affects workflow.

I asked him about the advice he would provide to the industry to help them prepare for the Workplace of the Future.

As per usual, I ask about the best piece of advice that has helped every interviewee to help them get where they are today, and then Brennan shares his final comments for iTWire viewers and readers, and for his current and future customers.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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