Tuesday, 17 November 2015 10:57

VIDEO: Acronis advises better backups so retailers robustly avoid downtime damages


Online sales can be adversely affected if a company’s digital infrastructure goes down, highlighting the need for top notch backup and recovery plans and solutions.

It’s the top selling season for retailers, and the top buying season for consumers, with websites and shopping carts only increasingly active.

Naturally, in today’s digitally enabled world, online sales are more important than ever for buyers and sellers, with retailers needing a robust online sales channel to stay competitive.

But not only is a robust, scalable, healthy, resilient and secure online sales channel incredibly important, so too is having a backup and restore plan so they’re protected if the digital services they rely on to sell online are interrupted.

Lincoln Goldsmith, Acronis A/NZ GM said: “Online sales can greatly enhance a retailer’s revenue capacity. However, these benefits can be swiftly dashed if the infrastructure underpinning the online channel comes crashing down due to downtime or network failure.

“Retailers should implement a robust backup and recovery plan and solution to ensure their online assets and sensitive customer or payments data remains safe.”

So, what are the five essential tips for retailers that Acronis says it has identified to build a robust backup and recovery capability, and minimise business losses from downtime?

1. Look for flexibility
When choosing a backup and recovery solution, avoid being locked into something that only caters to a single type of hardware, operating system, or virtual machine. Retailers should aim to find a system that offers the flexibility to work with multiple types of technologies, and has the capability to evolve as the technologies do.

2. Find one solution for all
To simplify the backup process, retailers should try to use the same backup solutions and policies for all their physical and virtual systems. This type of strategy will simplify data management, lower the likelihood of human error, and free up more time to focus on keeping your data protected. A single comprehensive solution also helps free businesses from the risk of a complex patchwork of point solutions.

3. Get good recovery speed
During holiday shopping season, minutes of downtime could mean thousands of dollars in lost sales. Innovative data protection technology like full disk image backup, which takes a snapshot of an entire system, can help servers recover faster than more traditional methods, such as a file-based solution, which has to restore servers file-by-file.

4. Make it completely portable
Today, businesses need to be able to recover data to and from any platform, so when a system goes down, they can run websites and applications on any combination of available operational platforms. Retailers should look for a backup and disaster recovery solution that does not just recover data, but also migrates it to any system, virtual or physical.

5. Go for easy migration
If downtime occurs, businesses need to quickly migrate all their data and applications to a working server to get an online retail site back up and running. It’s essential to find a solution that makes this migration quick and easy, without any data loss.

Lincoln Goldsmith's comments conclude after this ad, please read on!


Lincoln Goldsmith concluded: “IT teams used to have hours or even days to bring a server back online following a failure.

“However, in today’s fast-paced connected world, it’s essential to have the solutions and procedures in place to get systems back up and running within a matter of minutes – otherwise, you could literally go out of business.”

More information from Acronis is here

Here's a video from Acronis:


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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