Wednesday, 12 June 2019 09:57

TIO launches new brand, logo and website with ‘easier access’ for consumer complaints

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TIO's new logo launched with new branding and website TIO's new logo launched with new branding and website

The Telecommunications Industry Ombudsman has launched a new brand, logo and website with Ombudsman Judi Jones saying the new website makes it easier for consumers and small businesses to make a new complaint, update an existing complaint, understand what is involved and the next steps in the process.

The TIO launched the new branding and website on Wednesday and in its announcement said the changes aligned the organisation’s image with its purpose – to provide a fair, independent and accessible dispute resolution service for consumers and the telecommunications industry that complies with the benchmarks for industry-based customer dispute resolution.

According to the TIO, the new brand and logo are designed to unify its “diverse stakeholder community and represent all parties in the complaint resolution process".

“The new logo embodies the sustainability and resilience of the organisation, now in its twenty-sixth year, while the earthy colour palette is reflective of the fair, independent and grounded mindset required to successfully resolve complaints," the TIO notes.

“The new brand represents the warm, professional and approachable service we provide. The improved accessibility of the website makes it easy for a consumer to make a complaint and provides clear information to help consumers and providers understand processes, policies and common outcomes,” Jones said.

“The development of this brand has been a journey of reflection: Where have we come from as an organisation? How do we want to be perceived? It’s about providing a dispute resolution service for all.”

The TIO says the new website will also improve the way phone and Internet providers access information on complaints and online training.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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