Friday, 08 February 2019 12:00

Telstra, Orange trail NTT in Asian telecom cloud market Featured

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Australia’s largest telco, Telstra, and French-based telecoms provider Orange Business Services, have come in just behind Japanese telco NTT Communications in the Asia Pacific cloud telecoms leadership rankings released by analytics firm GlobalData.

According to GlobalData, the NTT’s wide network, data centre coverage and enhanced portfolio through integration with sister companies, have given it an edge to lead the telecom cloud market in Asia-Pacific.

According to GlobalData’s report — Competitive Landscape Assessment – Telco Cloud Services (Asia) —  NTT Communications is rated as the leader in telco cloud services in APAC with the highest overall score based on four main categories: cloud portfolio, data centre footprints, software-defined infrastructure and supplemental services.

NTT is followed closely in the ranking by Telstra and Orange Business Services which have similar capabilities but are slightly behind with their footprints in the region.

The other three leading providers in the region mentioned in the GlobalData report — BT, CenturyLink and Singtel — still have some gaps in their regional presence and supplemental services compared to the top three, according to GlobalData.

Alfie Amir, technology analyst at GlobalData, says: “Cloud products offered by telcos are comparable in terms of technical capabilities and ecosystem partners. What differentiates NTT Communications from the rest is its wide footprint and presence in the region to address data residency and latency requirements, as well as its software-defined capabilities which offer better workload management and service orchestration.”

“These advantages enable the provider to address the diverse needs of Asian enterprises. The integration with its sister companies also enables NTT Communications to enhance its system integration and service delivery capabilities, and therefore retain its lead in the market.”

However, GlobalData says that other providers are catching up fast to close the gap, and, for example, Telstra partnered with Equinix for direct access to other facilities globally, while Orange Business Services partnered with Huawei for expansion in the region, especially in China”.

GlobalData says the initiatives by telco cloud providers to add software defined capabilities, expand their footprints and enhance service capabilities are in-line with enterprises’ digital transformation directions.

The analyst firm says enterprises today are looking for cloud providers with extensive cloud portfolios, not just the traditional IaaS, PaaS, and SaaS, but also cloud-based IT services such as IoT platform, UCaaS, security and marketplace that offer various horizontal and vertical applications.

“The APAC cloud market is still growing fast as the market emerges, while the competition is getting more intense driven by the web-scale players. Telcos need to continue to leverage their network strengths and at the same time, include latest technologies such as self-service tools, analytics and AI in their offerings to gain competitive advantage,” Amir said.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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