Wednesday, 21 June 2017 15:27

TelSoc has 21st century makeover, rebranding

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The winds of change are sweeping through the Telecommunications Association (TelSoc), with the 143 year-old industry group giving itself a makeover, with a new logo, new look and changes to the way it interacts with members and potential members.

To boosts its relevance in the telecommunications sector, the association, which has been serving its members since 1874, is looking to be more active online and use social media and its own website to reach both existing and new members.

Tim Herring, executive director of TelSoc, says the association has been an excellent way of keeping up with new products, new technologies and networking with like-minded people through lunchtime lectures or seminars, but in the 21st century has recognised it has to “rise to new challenges and ways of attracting and keeping peoples’ interest”.

“We now have a new logo and a new branding; keeping our name and colour, but adding a distinctive symbol. A new Vision and Purpose has been developed and we are re-structuring our membership categories – with special rates for students and retirees, and a clearer set of deliverables to individual members.

“For the first time, TelSoc will be admitting a small number of organisational members – one category for large organisations and companies, one for SMEs. We will also have affiliate members, intended for not-for-profit organisations with related interests to TelSoc.”

TelSoc will announce the changes to members for the first time at the Henry Sutton Oration at a breakfast function in Melbourne on Thursday.

This year’s orator will be Håkan Eriksson, the new chief technology officer of Telstra, and the event will be streamed live to simultaneous events in Sydney, Adelaide and Ballarat at Federation University to celebrate Henry Sutton as a former lecturer.

Lorayne Branch, Henry Sutton’s great granddaughter, who has recently completed a book on Sutton’s achievements, will attend the Ballarat event.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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