Thursday, 04 July 2019 14:31

Samsung to defend ACCC action in court Featured

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Samsung to defend ACCC action in court Image Stuart Miles, FreeDigitalPhotos.net

Smartphone maker Samsung says it intends to defend the allegations made by the competition regulator, the ACCC, that it published misleading advertisements about its Galaxy-branded water resistant smartphones. 

Samsung says it stands by claims made in the advertisements.

Samsung issued a statement following the announcement by the competition regulator, the Australian Competition and Consumer Commission, that it had instituted court action against Samsung alleging it “made false, misleading and deceptive representations in advertising the water resistance of various Galaxy branded mobile phones”.

Samsung issued a statement on Thursday afternoon saying that it is “confident that we provide customers with free-of charge remedies in a manner consistent with Samsung’s obligations under its manufacturer warranty and the Australian Consumer Law”.

And Samsung adds that, “customer satisfaction is a top priority for Samsung and we are committed to acting in the best interest of our customers”.

The ACCC said that since about February 2016, Samsung had widely advertised on social media, online, TV, billboards, brochures and other media that the Galaxy phones are water resistant and depicted them being used in, or exposed to, oceans and swimming pools.

And the ACCC also said that Samsung advertised the Galaxy phones as being water resistant up to 1.5 metres deep for 30 minutes.

The Samsung statement sent to iTWire reads as follows:

Samsung Electronics Australia responds to ACCC legal action regarding marketing of its water resistant smartphones

Samsung Electronics Australia (Samsung) notes the legal action launched against it today by the Australian Competition and Consumer Commission (ACCC) in relation to the marketing of a number of Samsung’s water resistant smartphones.

Samsung intends to defend the court proceedings brought by the ACCC. Samsung stands by its marketing and advertising of the water resistancy of its smartphones. We are also confident that we provide customers with free-of-charge remedies in a manner consistent with Samsung’s obligations under its manufacturer warranty and the Australian Consumer Law.

Customer satisfaction is a top priority for Samsung and we are committed to acting in the best interest of our customers. 

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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