Recently acquired by Citrix, Podio (Latin for platform, it's pronounced Po-dio not Pod-io) allows users to share their workflows ('apps' in Podio parlance) with others, but in practice most sharing happens within companies rather than among them. When users do adopt shared workflows, they are free to make modifications.
No particular technical skills are needed to build or modify workflows, emphasised Mr Froda. He claimed Podio was the first platform to allow users to create and use workflows on mobile phones.
Podio was designed to put the user at the top of the pyramid, as happens with Facebook and LinkedIn. This recognises the fact that most work involves collaboration within and between teams, as well as across companies and other organisations. So when a user changes job, their Podio account stays the same and all that happens is that they lose access to material that was specific to their previous employment.
"We want to be as good as email" in terms of universally connecting people in different organisations, said Mr Froda. While the target audience was the SME market, CEO Tommy Ahlers pointed out that Podio is used by some big-name companies including Alcatel-Lucent.
Page 2: Integration with cloud apps and services.
"There will be many, many more [integrations]," said Mr Ahlers, who claimed it was already the most-connected collaboration application.
He demonstrated the use of Podio in conjunction with Citrix Receiver to launch XenApp-hosted applications to edit a file where a compatible native application was not available on the device being used. When the altered file is saved back to a service such as ShareFile, it is immediately available to other participants.
Podio is offered on a freemium basis, and is free for use by teams of up to five people.
Disclosure: the writer travelled to San Francisco as the guest of Citrix.