Tuesday, 03 September 2019 11:34

OVO partners with Domo on data integration

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Australian telco and broadcaster OVO is using a cloud-based platform from global business optimisation platform provider Domo to integrate data from two different lines of business in a move it says is designed to help grow the business to 70,000 mobile customers and two million audience members across 150 countries.

OVO says the deal with Domo was done because it needed a centralised reporting platform to track viewership, mobile subscriber, advertising performance, and other critical metrics in real-time - as well as automated scheduled reports that could be sent to its sports partners to quantify the ROI on their investments in the channel.

“Domo has consolidated all our business data together into one central visualisation environment that’s clear, coherent and accurate,” said Matt Jones, Co-founder and CEO of OVO.

“The platform gives us a single source of clarity into our key metrics that every employee in the company can tap on to test and refine any decision. That has unified our entire business around organisational data in a way that really encourages collaboration and quantifiable decision-making - with strong results for the business so far.”

“Domo has enabled us to employ a unique, data-driven approach to doing business by creating a new platform for things like ad revenue generation. As we continue seeking to change how people consume media, we're looking to upscale the Domo system across regions, making it a pivotal element in how we expand our commercial network to other markets and diversify on our existing offerings," Jones said.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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