Allen Lew, the chief of Australia’s second largest telco, announced the initiative on Wednesday when visiting Townsville as part of a regional visit to Central Queensland, demonstrating how customers can use iPhone, iPad and Apple Watch.
Lew said devices like iPhone, iPad and Apple Watch are frequently chosen by businesses large and small — to run their businesses more effectively.
“More than 2 million small businesses underpin the Australian economy – a third of those are in regional Australia. It is in the national interest to help small businesses adopt and master technology to run the best business possible,” Lew said.
“Small business customers need support to start their business, save time, save money, be more productive and collaborate better and Optus is here to help you do this.”
Lew said Optus will roll out 220 small business zones in stores across Australia with each zone to be led by an Apple-trained small business specialist.
“We will help small business operators unlock the full potential of their iPhone, iPad, Apple Watch and apps so they can easily quote on a job, improve cash flow with simple invoicing, allocate tasks on the go or take immediate payment when work is complete.
“We believe small businesses need this type of support, so rather than simply selling a device and wishing them the best, we want to make it simple for our customers to get the help they need in store,” Lew said.
Optus will roll out the specialist business zones throughout November, and the telco says small business customers who require additional support with their iPhone, iPad or Apple Watch — or need to get in and out of a store quickly — can access a series of video tutorials that demonstrate how to use free, native small business apps on their Apple devices.
Under the rollout, Optus domestic call centre support for regional small business customers will be available for service and account queries.