Wednesday, 07 October 2020 10:58

Optus opens ‘most sophisticated’ flagship store in Brisbane


Optus has opened a new store in Brisbane which it says is its “most sophisticated” national flagship store, giving customers and visitors a taste of its “vision for the future” of its retail stores.

Australia’s second largest telco says the two-storey store in Brisbane’s Queen Street mall is designed to deliver customers an experience beyond just shopping, through a "clever space spanning 11 unique zones, all focused on catering to customers specific needs across a variety of different contact points".

Optus Vice President of Retail and Channel Sales, Maurice McCarthy said the new store forms part of Optus’ continued commitment to taking customers interactions with Optus products and services to the next level.

“Investment in Queensland is a priority for Optus, with $54 million already invested into improving our state-wide network since July 2019 with 44 new sites. We are building on this investment over the next six months with $38.6 million to be invested.

“The store’s design supports unique and personalised customer experiences with zones created for different customer needs – from families, with our ‘Connected Home’ and ‘Kids’ zone, which keeps kids busy and entertained with a range of augmented and mixed reality experiences, to the ‘working home office’ zone for small business customers and CBD workers who are needing solutions to work more flexibly.”

McCarthy said Optus has also designed ‘Express Connect’ zones “to ensure customers who need to get in and out quickly can do so through zone specific staff members who are dedicated to providing efficient support, even during peak times”.

“In addition, this flagship store also features a state-of-the-art gaming centre which doubles as an avenue to showcase Game Path in action, as well as being the home of Optus’ recent eSports signing, The Chiefs team, where they will conduct their training and streaming.

“We have hired the best of the best for our Queen Street store, creating three new roles to support customers in getting the most out of the store and their visit.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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