Monday, 25 November 2019 12:25

Optus goes ‘build your own’ with release of new mobile plans Featured


Optus has released a range of “build your own” mobile phone plans giving customers the ability to “mix and match a range of features” of their plan by choosing a monthly data amount, international calls and roaming data.

As of Monday, Optus is offer “customisable” plans including:

  • Build Your Own option which allows customers to mix and match a range of features of their plan by choosing a monthly data amount, international calls and roaming data.
  • No lock-in contract to provide flexibility on a month-to-month basis so customers can add or remove features from their plan each month to suit their lifestyle.
  • Pre-Built plans which have been simplified into four sizes with value-packed inclusions that cover international calls, roaming and with Optus Sport on selected plans.

Optus says customers now have an “array of choice and flexibility with the new “simplified” suite of pre-built plans and build your own options.

“To provide greater flexibility, Optus customers can select their device payment option by paying outright or interest-free over 12, 24 or 36-months. Alternatively, customers can bring their own device,” Optus says.

Matt Williams, managing director marketing & revenue at Optus said: “Today we are excited to be sharing with Australia our new mobile plans, which represent true choice and flexibility for our customers.”

“We have listened to our customers and we have created the ability for all Australians to choose a plan that suits their needs or simply build their own.”

Optus says all plans are OPTU5G ready, as it continues to focus on rolling out its 5G network with more than 300 5G mobile sites live.

The telco - Australia’s second largest - says it will amp up its offering with double data for 5G capable handsets on selected plans, and customers can share data across all eligible plans on one bill.

Customers also have access to content including Apple Music and Optus Sport on selected plans.

“These new plans ultimately provide customers with more choice than ever before with the ability to build their plan, flex inclusions and choose their device payment terms.” Williams said.

“With these new mobile plans, value-packed inclusions and our best mobile network ever, there is no better time to upgrade to Optus,” Williams concluded.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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