Oppo says the RMB10 billion investment comes as it makes “significant strides forward in the development of 5G handsets”.
The Chinese company says that since 2015, it has been investing in R&D into the 5G standard, and when 5G standards were frozen in December 2017, it quickly invested in the development of 5G products — “taking the lead in enabling the interoperability of 5G signalling and data links in August 2018 — and by October, OPPO had realised the first 5G smartphone connection.
OPPO announced its latest investment at its technology-focused "2018 OPPO Technology Exhibition" in Shenzhen, China – along with a slew of announcements around its R&D investment, 5G, artificial intelligence (AI) and smart devices.
“OPPO will fully integrate 5G with applications and user insights, and continuously innovate to provide users with revolutionary, necessary, convenient and seamless mobile experiences.”
To date, OPPO says it has applied AI technologies across a wide range of applications, including photography, facial recognition and fingerprint identification – and in addition, AI has enabled it to launch innovative features including an AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios.
But, according to Tran, this is only the beginning of what is possible with AI.
“The benefits brought about by AI technologies will truly be realised when 5G launches in Australia. For OPPO, AI is both a capability and a mindset, meaning our development prospects for AI are very broad.”
Tran says that by employing AI to continuously learn users’ habits, OPPO smartphones are able to proactively provide a better service and more personalised experiences, “while will lead to smartphones becoming our personal assistants moving forwards”.
“In the future, smartphones will be our intelligent personal assistants - and this is something OPPO will definitely enable,” said Tran.
“The smartphone is one of the best devices for AI, but there is still considerable room for improvement. OPPO will actively embrace artificial intelligence while dedicating focus and resources to cutting-edge AI technologies and applications.”
Tran says that with OPPO’s commitment to becoming a leader in an era where 5G, AI and Internet of Things are broadly applied, the company is set to expand its product range to include smartwatches and smart home technologies, with its smartphones at the centre of a connected ecosystem.
“We must continue to explore and innovate within this new connected era. In the future, OPPO will fully integrate technological innovation to develop smart devices and homes, with the smartphone at their core. Our priority is to develop and provide smart technologies to meet the increasing demands for connected devices in the age of the Internet of Things,” Tran said.