Friday, 20 December 2019 00:51

OPPO gets Canstar smartphone award for 3rd time

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Chinese smartphone maker OPPO has been awarded this year’s Canstar Blue Award for “Most Satisfied Customers Smartphones” for the third year in a row.

Announcement of the win followed what OPPO said capped off a year of “tremendous growth for the brand, both in Australia and overseas”.

The award benchmarks consumer opinion around a number of categories, including Overall Satisfaction, Value for Money, Durability/Longevity, and Appearance & Style.

OPPO says that gaining an “unprecedented 5-star ratings across all categories” - the only brand to achieve this - made the company the clear winner, “keeping a stronghold on its Most Satisfied Customers crown for the third consecutive year”.

Michael Tran, managing director at OPPO Australia said he believes winning the award for the third year in a row is a testament to the company’s ongoing initiatives to listen to consumers and deliver products with features they want.

“At OPPO, we’re immensely proud of our disruptive devices that continue to redefine the value of smartphones, offering Aussie consumers the latest innovations and technologies at desirable price points,” said Tran.

“In 2019 alone, we made massive strides in delivering emerging technologies to the Australian market. Most notably our 5G push which saw OPPO become a market leader in Australia, showcasing our capabilities of designing smartphones at the cutting-edge of technology.

“In only five years since launching on Australian shores, OPPO has become an Aussie favourite. We expect this positive reception of our brand and products to continue into 2020 and beyond, as we continue to make premium possible in the 5G era and deliver new innovations that Aussies have come to expect from OPPO.”

Simon Downes, editor at Canstar Blue said, “Australians have realised there are more than just two smartphone brands out there, and those who give OPPO a try have proved consistently more satisfied with their phone than those who buy the other brands”.

“For OPPO to top our customer satisfaction ratings for three years in a row is a sensational achievement and genuine indicator that OPPO is offering quality phones at reasonable prices.

“Rather than upgrading their phone every year, most Australians just want a great phone that proves reliable and durable over time. This is what OPPO users report. And this is why we’re proud of the research we do because we can report on the real-world experiences of consumers who use their phones day in, day out. Over the last three years, they have given us a consistent message that OPPO is the brand to beat.”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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