The report from Juniper Research – Mobile Operator Business Models: Challenges, Opportunities & Strategies 2019-2024 - identifies a series of growing revenue opportunities for network operators that will help to combat declining revenues from voice and messaging termination – and predicting that mobile identity services, carrier billing and cellular IoT connectivity will be the fastest growing sectors for operators.
Juniper assessed 25 leading operators in its ‘Operator Innovation Index’; scoring their level of agility and innovation, the breadth & quality of their solutions, and their anticipated future prospects in the field.
According to research author, Morgane Kimmich, “Innovation must continue to focus primarily on reducing the capital expenditure on networks through virtualisation of core networks. Operators should also continue to explore new revenue streams that leverage the mobile networks they have in place.”
Juniper says the growth of cellular data traffic will challenge operators, with the research predicting that average data traffic generated per user will rise from 49GB in 2019 to over 157GB by 2024.
In response, the research urged operators to optimise LTE networks for data services, while preparing for future 5G networks.
The research also predicted that growth of future cellular traffic would be driven by increasing usage of video streaming services, such as Netflix and Hulu – and that 56% of total cellular data generated by mobile handsets would be attributable to video streaming services, rising from 40% in 2019.