Thursday, 23 April 2015 17:25

LogMeIn releases new generation IoT solution

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Cloud services provider LogMeIn has unveiled the next generation of its Xively Internet of Things (IoT) solution which it says is designed to help companies rapidly bring secure, Internet connected products to market, while accelerating their transition into connected product businesses.

Michael Simon, CEO and co-founder of LogMeIn, says the performance, security, data privacy, and management innovation introduced in the new Xively was influenced by – and is based on – learnings from Xively’s IoT customer base, which includes IoT ‘first movers’ in the consumer product goods manufacturing, home automation, light industrial, and life sciences industries.

Built on a new ultrafast and highly secure connectivity platform, the new Xively introduces new management capabilities to help companies securely capture, analyse and take action on connected product data.

Simon says the new solution also introduces a foundation for building first-of-their-kind connected business applications – applications that will bring connected product and connected customer information to line-of-business workers. As a result, product companies can embrace the Internet of Things to securely connect and scale new or existing products, manage and act on IoT data, and transform the ways they engage with their customers and partners.

“We believe that the IoT has the potential to transform every product company, regardless of what products they make, into a technology company.  And that opens up a wealth of new opportunities – and a whole new set of customer expectations – for virtually every company that makes products today,” Simon said.

“Our pioneering efforts in the IoT with Xively have helped us to attract many early IoT customers – companies that span home automation, consumer goods, light industrial, as well as healthcare and life sciences use cases. And we believe that this early experience has given us rare insight to shape both our IoT offerings and our vision of how to help companies transform into connected product businesses.”

LogMeIn says the new Xively has been designed to meet the evolution of businesses as they bring new connected offerings to market and look to the IoT as an opportunity to transform their business.  LogMeIn has outlined this connected product business evolution – and built its product roadmap – around three complementary stages:

•    Connect: Companies should first look to enable instant, secure connectivity between their products, applications, and the business

•    Manage: Companies should implement management systems that can collect and organise connected product and connected customer information to derive insights and drive actions

•    Engage: Companies should seek to transform their business through deeper customer, product, and partner engagement opportunities and by creating new types of durable customer relationships  

According to LogMeIn vice president of products for Xively, Paddy Srinivasan, ultrafast connectivity is critical when it comes to IoT products, but too often, “you have tradeoffs between speed, security and scale”.

“With the new Xively, we started by looking at a whole new way to manage not just secure connections of data, but also who, in the end, has the authorisation and permissions to see that data.

“And from there, we looked at how you could deliver instant connectivity that would ensure all of those things were taken into consideration every single time you connect. The result is what we believe to be the fastest, most secure and most scalable IoT messaging platform on the market.”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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