JUser: :_load: Unable to load user with ID: 1373
Wednesday, 13 December 2006 01:37

iTunes slump draws belated attention

In the Internet era, information is supposed to travel instantly, especially when it concerns hot technologies like the iPod. So how come it took most of the world more than a week to notice a report from Forrester Research suggesting that sales to iPod owners through the iTunes store weren't actually that impressive?

Forrester released the report, entitled 'Few iPod Owners Are Big iTunes Buyers', on December 6. iTWire ran the first story outlining its conclusions -- that iPod owners only buy on average 20 tracks from the iTunes store, and that sales have been steadily declining -- a day later.

However, the rest of the media stayed ignorant of the report until today, a development that not-so-surprisingly coincided with Forrester's weekly email to journalists explaining what research it had conducted over the past seven days. A glut of coverage followed, even if it was in effect old news.

Of course, there's been plenty of other activity for reporters covering the Apple beat in the past week, including the endless speculation about whether or not the iPhone will really be launched in early 2007. Perhaps journalists wanted to avoid writing a story saying 'Apple flops' at the same time that they were trying to get extra iPhone details out of their sources. However, given that Apple never talks to anyone anyway, and enjoys suing reporters who do find out about its plans early, that might be a risky strategy.


As part of our Lead Machine Methodology we will help you get more leads, more customers and more business. Let us help you develop your digital marketing campaign

Digital Marketing is ideal in these tough times and it can replace face to face marketing with person to person marketing via the phone conference calls and webinars

Significant opportunity pipelines can be developed and continually topped up with the help of Digital Marketing so that deals can be made and deals can be closed

- Newsletter adverts in dynamic GIF slideshow formats

- News site adverts from small to large sizes also as dynamic GIF slideshow formats

- Guest Editorial - get your message out there and put your CEO in the spotlight

- Promotional News and Content - displayed on the homepage and all pages

- Leverage our proven event promotion methodology - The Lead Machine gets you leads

Contact Andrew our digital campaign designer on 0412 390 000 or via email andrew.matler@itwire.com



Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.




Recent Comments