Thursday, 25 July 2013 10:37

iOS 7 – good in parts


Apple’s venerable iOS user interface has not changed much since the first iPhone in July 2007. Most agreed that it was highly functional but looks a little stale. Enter designer Jony Ive and the new flat, very colourful, love it, or hate it, iconography of iOS7.

Not to be a ‘shallow Hal’ – looks are not everything – it is what is underneath that counts, but this fresh new design is receiving a lot of flak from developers (who have to redesign all app icons to comply) and self-appointed guardians of taste and sensibilities. Universally unloved is probably too strong a term!

The challenge went out “Take the beta and make it better” and the team at DesignCrowd - an online design marketplace that uses crowdsourcing to design commercial art layouts, logos, web sites and brochures - put it to its 130,000 registered designers to have a bit of fun with.

Now there is just so much that you can do with 4 inches (a screen that is) and each designer has preferences for fonts, colours, gloss, matte, themes, wallpapers, and more. That is precisely why iOS 7 has not been universally accepted. You cannot please all of the people all of the time.

What Jony Ive certainly got right for this iteration is simplicity and apparently larger logos, perhaps reflecting the need for a larger screen perhaps.


This article is about both iOS 7 and crowd sourcing – in this case commercial design and artwork. Noting that I need a new business card I have put this project up on the DesignCrowd site to see what it can do.

I have set a minimum design fee budget of $90 which ends up costing around $150 with a $40 placement fee and GST but that will be a bargain if I get 10-15 designs (and one winner) and if not, the $90 is refundable.

I will keep you posted. Below are some of the iOS 7 concepts


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Ray Shaw

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Ray Shaw  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!



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