The latest HP Officejet Enterprise models feature the PageWide (formerly Edgeline) technology first used in the company's photo printers and departmental MFPs, and more recently in the record-setting Officejet Pro X500 introduced last year. Rather than using a conventional printhead that shuttles across the paper, PageWide - as its name suggests - sprays ink onto the full width of the page at once.
This allows the Officejet Enterprise Color MFP X585 (pictured) and HP Officejet Enterprise Color X555 to print twice as fast (up to 72ppm in general office mode) and at as little as half the cost of comparable laser printers, company officials claimed. When deployed as managed print services devices, pages using small amounts of "accent" colour - eg text links or logos - are charged at the monochrome rate.
The ink cartridges used in the new models are good for up to 10,000 pages, said enterprise and commercial print category manager Jason Su.
The new enterprise models incorporate the same user interface as HP's enterprise LaserJet printers, and support the LaserJet FutureSmart firmware and HP Open Extensibility Platform for compatibility with enterprise software such as HP Access Control and HP Capture & Route.
They are aimed at groups of five to 15 people, making them suitable for small workgroup, departmental and branch office use, Mr Su said, describing the X585 as basically a 585 with a built-in computer to provide the enterprise features.
"Never before has an ink-based device been fully capable of meeting the performance requirements that large organisations demand," said HP South Pacific printing category lead, Ben Vivoda.
"CIOs and IT decision makers can be confident that the HP Officejet Enterprise series provides employees exceptional enterprise-grade security, fleet management and mobile printing options, along with the fastest speed and lowest total cost of ownership compared to colour laser MFPs."
The HP Officejet Enterprise Color MFP X585 ($2,890) and X555 ($1,320) are available immediately.